Presentation for Survive N' Thrive Single Mom's Conference 2013

1. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
Hitting the Target With
Social Media
Opportunities and Challenges

2. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
You Guys Are My Heroes!
 Here to help you think about some ideas around social
media
 You each have your own journey
 Many of you who use
specific Social Media tools will
know more than me 

3. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
Beth Kahlich
Digital Marketing Trainer and Consultant| Dallas, Texas
beth@seotrainingdallas.com
facebook.com/SEOTrainingDallas
@BethKahlich
http://www.linkedin.com/in/bethkahlich
www.SEOTrainingDallas.com

4. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
Audience
 Don’t use social media
(and most likely have a reason why)
 Do use social media
(and want to use it well and wisely)
 Know it would be “good” to be online for job
search/career – but don’t know how to get started
 Rocking social media

5. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
Don’t Use Social Media

6. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
The Opportunity
 Connecting with PEOPLE
 Conversation
Sharing –Support
Entertainment
 Find people with similar Interests and Passions
 Being a GOOD role model for your kids
 Being more aware of your kids use of Social Media

7. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29

8. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
The Opportunity
 Don’t have to be on all the time
 Don’t have to listen if you don’t want to
 Might MISS an opportunity!
 New Job
 Support Group
 Events
 http://www.gcflearnfree.org/socialmedia
 Social Media for Dummies book

9. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
Privacy Concerns
 https://www.facebook.com/help/privacy

10. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
Facebook Privacy

11. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29

12. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
The Big Five
 Facebook
 Twitter
http://support.twitter.com/articles/14016-about-public-and-protected-tweets
 LinkedIn
https://www.linkedin.com/settings/
 Instagram
http://blog.instagram.com/post/30559214465/privacy-safety-on-instagram
 Pinterest
 YouTube
http://support.google.com/youtube/bin/answer.py?hl=en&answer=157177

13. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
Remember Opportunity
 Support
 Inspiration
 Entertainment
 Connectedness
 Communication

14. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
Do Use Social Media

15. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
The Opportunity
 Learn to do it wisely
 Reflecting your spiritual journey
 Be a role model for others
 Keep it Positive!!

16. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
What Motivated You
 Positive Things It’s Done for Your Relationships
 Connecting with Old Friends
 Finding Support / Inspiration
 Be intentional about your use
 Avoid reactionary
 Think before you post

17. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
You Can Choose Not to Listen
 Politics
 TMI
 Negative
 Drama

18. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
How To Untag From Photos

19. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29

20. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29

21. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29

22. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
Kids Use of Social Media
 Be a Good Digital Role Model
 Spotlight Public vs. Private
 varies from one type
of social media to another
 THE INTERNET IS FOREVER
 Encourage Unplugged Time!
http://www.crosswalk.com/family/parenting/teens/unfriended-parenting-
kids-and-teens-in-a-social-media-world.html
“Raising Digital Families for Dummies”

23. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
9 Things to Watch Out For
 Over-Sharing of any kind
 Being a Negative Nelly
 Approach Politics and Religion with Care (see over-sharing)
 Over-Suggesting Games or Apps
 Posting Sexist or Racist Updates
 Too Many Personal Photos (privacy concern)
 Using Foul Language
 Online Feuding
 Stalking (over-commenting)
from this article - http://blog.laptopmag.com/top-10-unfriendable-mistakes

24. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
Top Tips!
 Social Media is NOT A DIARY
 Know the difference between
private and public posts
and communications
 The Internet is Forever
 If you have to think twice
– don’t do it!

25. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
Leveraging Social Media for
Job Search

26. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
The Opportunity
 If you are looking for a job – you MUST use
LinkedIn
 People who are looking for employees use LinkedIn
because it is more efficient and less expensive
 Get a good headshot – professional!
 Not good to leave blank
 Ask for recommendations
“Job Searching With Social Media for Dummies” by Joshua Waldman

27. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
Clean Up Social Media Profiles
 Tell a consistent message everywhere
 Remove the party pics
 Untag yourself
from photos

28. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
Flip The Funnel
traditional job search
search
JOB
interviews
new job search
Existing Contacts
JOB
interviews

29. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
Leverage Your Strengths!
 Good at talking – make videos
 Good at photos – post them
 Good at writing – start a blog
 Be very specific – be unique
KEEP IT POSITIVE

30. Let no corrupting talk come out of your mouths, but only such as is good for building up, as
fits the occasion, that it may give grace to those who hear. – Ephesians 4:29
Parting Comments
 Human Relationships – Social Media is just the latest way to
connect with people
 Everything is Extremely public
 Keep it positive
 Everything is so public
 Don’t share things
that are compromising
 Don’t be afraid to be out there just be smart
 Using Social Media IS Good
 Don’t be afraid to do it!