3. “Dynamic range of what average person can accomplish and
what the best person can accomplish is 50 to 100:1. That’s
why we go for A+ players.”
~Steve Jobs
4. 3 things to look for
when hiring:
•Track record of invention
•T shaped expertise
•Passion to change status quo
22. Tip: hold qst brainstorming session to come up with 50
questions; use whiteboard or post-it notes
23. Exercise time!
5 Whys?
-Find a partner
-Pick one challenge (commercial risk, V&AT
issue etc) and share it
-Partner will ask you “Why” until you got to
the core of the issue
-Switch!
24. Exercise time!
Yes, but….
–everyone stand up & find partner
-ask them about one thing that he/she wants to do
-than say “Yes, but”…
- change partner!
-do it fast, be provocative, play! Change partner and
ask a different question, in a constructive way:
…and what if?
57. What are some of the things you can do
to start innovating more? Top 3?
5 behaviors
•Questioning (5 Why, Why not, What if)
•Observing (go out)
•Networking (internal formal and
informal & external)
•Associating (team deep dive after first
3 phases, other industries)
•Experimenting (pilots, testing key
hypothesis quickly)
Notas do Editor
…”small group of A+ players can run circlers around B or C players”
But firstly, how to hire people who are already doing it?
Practice by Virgin, Google, Amazon. Virgin say it is easy to recognize such people as they are cheeky, honest, amusing, questioning, disruptive, intelligent and restless|”. Google reads CVs backward
Virgin say it is easy to recognize such people as they are cheeky, honest, amusing, questioning, disruptive, intelligent and restless|”
T shaped expertise is highly sought after by companies like IDEO – deep knowledge of one area (like pharma) and broad knowledge of few other other areas
In case youwere wondering, this is passion (famous baseballcaoch)
…And this is not
In 2209 prof C Christensen at all published a new book on Innovation called, Innovatord DNA, which outlines 5 behaviors of innovators. This also means that innovation is a skill that can be learned. Follow up article came in 2011, How to put Innovator DNA In practice
While in 85% of companies senior leaders believe that their job is to create environment for innovation, in 15% of the most successful companies, senior executives do creative work themselves!!!! Their CEOs spend 50% more time on the discovery!!!
Questions are powerful – they create thinking directions, they trigger change, they bring insights. Living in an open question world requires ability to be comfortable with uncertainy, which is definition of entrepreneurship
This question poised Michael Dell to radically change the ways computers are assembled and sold
Living in an open question world requires ability to be comfortable with uncertainy, which is definition of entrepreneurship
Originaly developed by Toyota, practiced by McKinsey and many other companies. Example of the story of CEO of Amazon, when emplyyer hurt himself on conveyor belt
Write down top 30-50 questions in 15min, one qst per post it note, than prioritize and rearrange
5whys example – hsCRP – gudelines, KOLs, no products, no communicationYes but example – Finola- I wannabirngAndroxal to NVS
5whys example – hsCRP – gudelines, KOLs, no products, no communicationYes but example – Finola- I wannabirngAndroxal to NVS
IDEO literally built cubicle based working environment and worked there for 5 weeks, took photos, notes, clipings, recorded eeverything
Modular, human center, flexible, friendly, functional
Teaser question for the breakout session
I Trips again?
Going out of the way to meet people with wildly different backgrounds and perspectives to extend your own knowledge
Pixar coffee are example. Be visual, use whiteboards
It can be through a conference, course with non pharma industry members, other companies. Google and P&G are example of great exchange programs (3 months exhcnage of marketers). Also, P^G is known as a leader in Open Innovation (R&D connect) which is around invitng external people to solve P&G challenges in return for reward
I Trips again?
T there was one missing puzzle, which was
It is improtnat to understand how brain works
We don’t organize words based on the first letter, but based on associations. i.e. music will be associated to a song or artist we like
Brain works by associating, Music will be associated to an artist or a song
Key is curiostiy, interest
Interest is “Does it work” while fascination is :how does it work? Tools? TED and Aspen ideas conferences, books, travel – keeping notes of observations
Ideo follows Questioning, Obserivng and Netwroking with a session called Deep Dive, where solutions emerge and are prioirtized
Software companies are particulary good at this. Google runs A/B test which is like a trial with two arms – they show one group of customers one version of webpage and the other group other side, Than they measure. Piloting fast a or using prototypes is another way, key is to get feedback fast, fail, learn, improve…and create this rapid cycle
FB wall in their headquarters, marking their philosophy of getting products/services out fast, and getting feedback , as oppose to waiting until they get a perfect product. One way we can use this is when thinking about our Patient Service Models r Autoinjectors and ways we can test it without having a final product
Can we apply this to phamrma? Sure yes. Here is an example of DropBox founder who didn’t have a product at all, but created a print screen and a video and then ran it online and got 75k people responsing and asking him to use this service! Again, we can use that for Patient Service Models, autoinjectors etc