Our planet is facing a transformation bigger than the introduction of railways, electricity or even the internet. Over the coming decade, ICT will transform public as well as private sectors and have fundamental impact on our daily lives. It will change manufacturing, services, health and transport. In the future, everything that benefits from being connected, will be. However, the "internet of things" is only one part of this transformation. In Ericsson we call this new reality the Networked Society. Countries, regions and companies embracing it already today will thrive and stand out from those who don't. With its concentration of creative innovators, incubators, universities, research institutes, and seasoned entrepreneurs, Skåne is in a unique position to take a lead.

1. The transformation of life,
universe and everything
Björn Ekelund

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Vatican City 2005

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Vatican City 2013

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6.5B
subscriptions
1.2B
smartphones
Mobile 2020
5B
smartphones
10B
subscriptions
90%
population
55%
population
Source: Forecast based on extrapolated data from multiple sources

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The third wave
Combustion Electricity ICT

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The third economy
Trade Money Digital

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For every 1000 internet
connections, 80 jobs are created
Source: Ericsson and Arthur D. Little 2013

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For every new job in ICT,
up to 5 new jobs are created
Source: European Commission report 2013

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Multiplication on multiplication
makes exponential…

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technology IS developing
exponentially.
intuition IS linear.

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We are in for a ride…

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“The full potential not yet
fully understood”

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Governments react

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Total profit =
$1.9B
Total profit =
$3.7B
Profit pool disruption
Operating profit
1995
Film
retail
Camera retail
Camera
manufacturing
Film
manufacturing
Photofinishing
retail
Photofinishing
wholesale
Agx paper and chemicals
Photofinishing equipment
Enhanced services
2005
Segments that did not exist in 1995
Film
camera
mfg
D-compact
mfg
Memory
mfg
Digital camera
retail
Rolled & single use film mfg
Film camera retail
Rolled film retail
Retail photofinishing
Photofinishing equipment
Paper & Chemicals
Enhanced services
D-SLR mfg
Memory retail
Digital imaging software
Online photofinishing
Photo printers, retail
Photo printers, mfg
Source: Analyst reports, company reports, Bain analysis
20
10
0
30
40
50%
Photography example

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Networked Society
People
Business
Society

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EMPOWERMENT OF
INDIVIDUALS
ENABLING
TECHNOLOGIES
+
EXTENSION OF
BUSINESS
+
A NEW FOUNDATION

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SEATTLE trash tracking

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Strategies that seemed
impossible or EVEN insane
ONLY a few years ago –
may now be perfectly
feasible

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FROM THE LEFT FIELD…
Tesla, the fastest-growing stock in the automotive industry, is founded and
run by a software engineer
Instagram, a company with only thirteen employees at the time, was acquired
for a billion dollars just three months after Kodak filed for bankruptcy
Over 40 % of the companies that where on the top of the
Fortune 500 list in 2000 where no longer there in 2010

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the megatrends and ict
SMART IS THE
NEW GREEN
BRICKS AND
CLICKS
CONNECTIVITY &
CONVERGENCE
FUTURE OF
MOBILITY
INNOVATE TO
ZERO
VALUE FOR
MONEY
FUTURE OF
ENERGYHEALTH AND
WELLNESS
SOCIAL TRENDS
CHANGING
URBANIZATION –
CITY AS A
CUSTOMER
Source: “World’s Top Global Mega Trends To 2025 and Implications to Business, Society and Cultures” Frost & Sullivan 2014

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People communication
Information publishing
Process computerization
Social networking
Interactivity & transactions
Value distribution
Power of the crowd
Collaborative innovation
Ecosystem orchestration
Infrastructure Practices Integration
Impact
Customer
intimacy
FlexibilityProcess
digitalization
Value
analysis
New
process
tools
Shared
data
Digital
distribution
Community
working
Reshaped
ecosystems
Digital
processes
Redefined
business
assets
User
co-creation
Innovative
experience
Simplified
value
proposition
Step
changed
efficiency
ICT driven Transformation

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Rise of new logics
Learning
Education
Transport
Mobility
Healthcare
Wellness
Retail
realize
Banking
Transact
Communicate
Collaborate
media
Social media
Working
creating

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Mobility – Transport
“I often chose virtual presence
rather than going to office”
“I always get a suggestion for a
train where I can be sure to get a
seat “
“I am identified, and charged
according to the type of ride I take”
“Most taxis nowadays are
driverless”
“I am not charged anything
until I am on the trains”
“I always share my car
travel with others”

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1 year mobile subscription = 25kg CO2
1 hour car driving = 25kg CO2 Source: The Guardian, Green Living Blog

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Public transportation

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For every dollar invested in public
transportation, 4 dollars of business is generated
Source: American Public Transportation Association, 2014

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Half of the world’s urban
population is exposed to air
pollution exceeding 2½ times
the recommended levels. Source:WHO Air pollution estimates for 1600 cities in 91 countries. March 2014

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Curitiba, Brazil
Source: Ericsson 2012

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Mass transit
authority, NYC
Source: Private photos, 2014

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Picture courtesy of Wikimedia

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7,75
Digital products and services
Industry
Public sector
Tomorrow?
Photo courtesy of Region Skåne

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Market Technology
Applications
Users
Unique conditions

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Skåne
80’s 90’s 00’s 10’s Next

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Moving target
90’s
00’s
10’s

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