Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Bizwatch Search Analytics Reports 2009
1. An Introduction to Bizwatch ™ A Search Marketing Analytics Platform Organic, Paid, & Web Analytics One Console Over 60 Reports Bizwatch Bizresearch 614-846-7560 www.bizresearch.com
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8. Organic Reports 10 Reports Currently Available Rankings, Trends, Charts, Export to PDF Features Keyword Research, Competitor Analysis & More
10. Trend Reports & Graphs at KW Level by Search Engine Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefits: See a keyword improve, quickly note its improvement over time, with table & graph
12. Advanced Sort – Positive Rankings Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com Benefit: Quickly Show Top Rankings
13. Top Ten Rankings & Filters Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefit: Quick Top Ten Ranking Report Advanced Filters Choose by Date and/or SE and/or KW
14. Improvements & Drops Report Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com Benefits: Filter search engine, keyword(s), date range and sort ascending, descending order
15. Identify KWs for Improvement Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com Benefit: Filter, Sort, Date Range – Quickly Determine Where Work Is Needed
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17. Who Are My Organic Competitors? Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefit: Great for SEO Analysts – Determine URL structure & which pages rank
18. Competitive Market Share Graphs Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefit: Graphs Show Number of Top Five Competitor Rankings - & Where You Fit In
19. Paid Search Reports Over 35 Reports Trends, Charts, Export to PDF Red Alerts – Underperforming Campaigns Bid Management Filters Bizwatch Bizresearch 614-846-7560 www.bizresearch.com
20. Traditional Google Adwords Data Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Challenge: Have to Export Raw Data, Import into CSV, Format, Graph, Trend
21. Export 1 Year of Google KPIs into Bizwatch Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefit: Using API, data warehouses one year of data, enables trending
22. What Needs Your URGENT Attention? Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com
23. Campaign & Ad Group Monthly KPI Red Alerts Bizwatch Bizresearch 614-846-7560 www.bizresearch.com You Set Your Own Filters: Default Settings: <2% CTR <2% CVR >$50 Cost Per Conversion >3.0 Avg Pos. All 4 = a Red Alert
24. Obtain Ad Group Trend Analysis Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefit: At times, we need to visually prove a campaign is not profitable. Case Study One Core Campaign – Proven Not Profitable – Lowered Cost per Conversions; Increased Conversion Rate Red Alerts in one client just saved $2300 in first month of using Bizwatch; increased Paid Search leads 17%
25. Focus Work On Improving KPIs Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com Benefit: Focus on terms that didn”t profitably convert – within 2 weeks of work cut budget without sacrificing overall campaign total leads. Got out of “the red” within 2 weeks Also spent half the time on campaign management
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28. Web Analytics Reports Using Google Analytics – Taking it One Step Further Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com
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32. One Table: Determine Organic vs Paid Search KWs That Send Best Conversions/Leads/Sales Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com Benefit: Filter keyword(s), KPIs; sort ascending/descending any column heading Determine which keywords send best organic or PPC leads Saves hours doing this in MS Excel, exports, master spreadsheets
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34. Monthly Traffic Trend Reports are Instantaneous Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefit: Quickly Trend a Year of Traffic KPIs – No more exporting, graphing, charting time wasted
41. Contact Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Laura Thieme [email_address] 614-846-7560 Or order online with Google Checkout www.bizresearch.com/bizwatch.php