1. Kateřina Gillárová, Idealisti
Open Door
Door.
Researching Youngsters On Line.
Internet w b d i h W l
It t badaniach, Wroclaw, M h 6 2009
March 6,
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2. Today s
Today's ideas will become tomorrow's world
tomorrow s
IDEALISTI
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3. Mission
Mi i
• We are consultancy company which
helps our clients create and manage
meaningful brands in the world of
overabundance.
overabundance
• www.idealisti.eu
Sept. 1, 2008 ww.idealisti.eu 3

4. HOW TO RESEARCH
YOUNGSTERS ONLINE
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5. Introduction
Content
Ctt
• Why?
• When?
• How?
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6. Networked.
WHY?
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7. Mass society Network society
Mass media
Mass
medium
Virtual community
Virt al comm nit
Interpersonal media
It l di
Traditional communities
Relations of
Communication action
DIJK, J. Van. 2006
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8. 2009
We live in network society
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9. Ethnographic approach
„Routine“ marketing
research
PRESENT
PAST
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10. 2009
We dig the real lives.
33
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11. Key
K words
d
Interaction
Authenticity Essentialism
Convergence
Opendmindedness
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12. WHEN?
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13. • Time
• Money
• Deeper insight
• Reasonability
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14. HOW?
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15. Two
T perspectives
ti
• Internet as OUR tool vs. internet as THEIR
tool
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16. ...the pathways along which improvisatory
practice unfolds are not connections between
one thing and another but lines along which
they continually come into being. Thus the
entanglement of things has to be understood
literally and precisely, not as a network of
connections but as a meshwork of interwoven
lines of growth and movement…
li f th d t
Tim Ingold
2008
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17. • Internet as our tool is not netnography
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18. • Authenticity as a value matters for
young people
people.
.
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19. • Let´s step into the open door but…
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20. • Internet as a daily fork.
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21. Two l
T roles
• Obtrusive vs. unobtrusive techniques
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22. Introduction
Researchbehaviour and
Shoping objective
R h bj ti
decision making online
Hi, so I have the gel at h
h h l home, I tryed it twice already. However I have one small problem. Firstly, I tested it with a pack, I massaged it
d ld h ll bl l d h k d
and warmed up myself next to the heating. It heated nicely and even got red a lot. Secondly, I applyed the gel on the belly, I massaged it
and limbered it. I do not run or so, I exercised a serie of sitting/lying positions only and exercise right the belly. But it did not heat at all
and even did not get red. Personally, I think you cannot gain anything without an exercising, but on the other hand it has to heat and
the skin should get red. But it happpens to me while warming with the heating only or „termofor“ (hot‐watter bottle). So now I do not
g ppp g gy ( )
know what is the effective method, exercising without warming or warming without exercising? Please, give me an advice…
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23. • Attention!
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24. Two l
T roles
• Obtrusive vs. unobtrusive techniques
• Attention!
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25. Lifestyle online
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26. Lifestyle online
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27. Eating habits online
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28. We should add to to
the menu a lot of
fresh vegetables
and fruits, avoid
sweets and fat
Projective techniques online
fried food, avoid
coffee and
smoking.
There is a range of
suitable exercises with
focus on the
problematic parts of
Sufficient drinking regime!!! body, it is only on us
whome will we
choose.
Ideal would be sweet which would
a pill
a pill which would contain natural
ingredients only – it would taste as
a gummy bear and would be eaten
in the case off need only = celullite,
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obesity, bad skin..

29. We should add to to
the menu a lot of
fresh vegetables
and fruits, avoid
sweets and fat
Ideal body online
fried food, avoid
coffee and
smoking.
There is a range of
suitable exercises with
focus on the
problematic parts of
Sufficient drinking regime!!! body, it is only on us
whome will we
choose.
Ideal would be sweet which would
a pill
a pill which would contain natural
ingredients only – it would taste as
a gummy bear and would be eaten
in the case off need only = celullite,
9.3.2009 www.idealisti.eu 33
obesity, bad skin..

30. 2.0 final report online
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31. Thank you f attention!
hk for i!
www.idealisti.eu
idealisti e
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32. Sources
BORDEWIJK, J. L. – KAAM, B. Van. 1986. „Towards a New Classification of
Tele-Information Services,” pp. 113–24 v Denis McQuail (ed.) McQuail’s
Reader in Mass Communication Theory. London: Sage.
CAREY, J. 1989. Communication as culture: Essays on Media and society.
Winchester, MA: Unwin Hyman.
DIJK, J Van 2006
DIJK J. Van. 2006. The Network Society London: SAGE Publications.
Publications
Society.
INGOLD, T. 2007. Lines: a brief history . London: Routledge.
MARKHAM, A. N. – BAYM, N. K. 2008 . Internet Inquiry: Conversations About Method. London: Sage.
MCNEILL, J. R. – MCNEILL, W. H. 2003. The Human Web: A Bird's-Eye View
of World History. W. W. Norton & Company.
SHAPIRO, A. L. – SHAPIRO, R. C. 1999. The Control Revolution: How the
Internet is Putting Individuals in Charge and Changing the World we Know.
New York: Public Affairs.
VARNELIS, K. 2008. Networked Publics. Boston: The MIT Press.
Vital Signs. Researching Real Life. 9-11 September 2008, University of
Manchester.
WEAVER, W. – SHANNON, C. E. (1949). The Mathematical Theory of Communication. Urbana,
Illinois: University of Illinois.
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