1. Small BusinessWorkshop Series
Topic: Know Your Numbers – Demystifying Your Financial Statements
Seminar Overview:
Don’t feel confused by income statements, balance sheets and cash flow forecasts anymore! We’ll teach
you how to really understand what the numbers mean so you can make better financial decisions to grow
your business.
Duration: 3 hours
Free Tools: Financial forecasting and analysis templates you can use to help put you back in control of
your business.
Material Covered:
● Why small business owners need to understand the fundamentals of financial statements.
● Getting a grip on financial terminology.
● How to use easy bookkeeping systems to keep your data organized.
● How to develop a cash flow forecast and how it will help you.
● Why cash flow management is important and how to improve it in your business.
● How to analyse your income statement and balance sheet.
● How to cost and price your products and services profitably.
● How to calculate your annual break-even and increase your profit margins.
● Why budgets matter and how to make them work for you.
Solidify your understanding of all that financial terms and paperwork that will help you make informed
decisions to grow your business.

2. Topic: Low Cost, No Cost Marketing Tools – Maximize Growth and Minimize
Costs
Seminar Overview: Increase your sales with targeted, low cost and no cost marketing tools. You will
learn how to develop simple and inexpensive marketing strategies for your business.
Duration: 3 hours
Free Tools: Participants will each receive detailed templates they can use to improve their marketing
proposition.
Material Covered:
● Basic marketing rules you need to know.
● How to target your marketing efforts for a high return on your investment (ROI).
● Why and how to conduct market research.
● How to identify your key differentiators - value proposition.
● How to develop a strategic marketing plan.
● Online and offline marketing tools available.
● Low cost and no cost marketing tools to grow your business.
Improve and expand your marketing for less money than you ever thought possible.

3. Topic: Creating a Business Plan That Gets Results
Seminar Overview:
A solid business plan doesn’t necessarily guarantee success—but it definitely helps put the odds in your
favour. By attending this session, you’ll learn how to write a plan that will become a critical tool to grow
your business and achieve your vision.
Duration: 3 hours
Free Tools:
Participants will receive templates and tools to develop their own business plan.
Material Covered:
● Why a business plan is so important.
● Developing a business plan.
● How to conduct research for your business plan.
● The right way to structure your business plan.
● What to include in your business plan.
● Presenting your business plan.
Create, refine and implement a business plan that will get you the results you are looking for.

4. Topic: How to Cost and Price Your Products and Services Profitably
Seminar Overview:
Pricing is one of the most important decisions you make in your business and shouldn’t be taken lightly.
Setting a price that’s too high or too low could affect sales, profitability and cash flow. We’ll share a
winning formula with you that you can use to ensure your products and services are priced profitably.
Duration: 3 hours
Free Tools:
Participants will receive templates they can use to determine cost and price their products and services
as well as calculate their break-even.
Material Covered:
● How to conduct industry and competitor research.
● How to calculate your true costs.
● What’s a fair profit margin?
● Pricing your products or services for profit.
● How to increase your profit margins without increasing your selling prices.
● Calculate your monthly and annual break-even sales.
Pricing your products and services effectively will help increase your bottom line results.

5. Topic: Raising Money for Your Business
Seminar Overview: Whether you are a start-up or have been operating your business for years, bank
loans, crowdfunding, grants or investors can offer a powerful way to get an infusion of cash to help you
expand and grow your business. Attend this interactive session to discover out-of-the-box thinking
beyond the traditional business loan and be prepared to apply for the funding that you need.
Duration: 3 hours
Material Covered:
● How to prepare yourself to raise financing.
● How to pitch your idea.
● What to do before you visit the banks.
● Business loans you should know about.
● Non-traditional sources of financing.
● How to uncover government grants, loans and subsidies.
● The benefits of crowdfunding as a funding source.
● Angel investors: who they are, how to find them and how to pitch to them.
Take the mystery out of financing with tools and information to find you the right fit for investment.

6. Topic: Managing Employees - How to Recruit, Train and Motivate Them
Seminar Overview:
One of the biggest challenges business owners face is managing people. Discover what it takes to lead
and recruit a great team and keep them motivated.
Duration: 2 hours
Material Covered:
● How to recruit the right people for your business.
● The importance of the interview process.
● Interview questions you should be asking.
● Ensuring you have the legal details in order.
● Developing a training and orientation program for new employees.
● How to keep employees motivated and inspired.
● Leading and retain good employees.
Find and keep the right employees happier and for longer.

7. Topic: The Power of Free Publicity for Your Business and How to Get It
Seminar Overview:
A little public relations savvy can get you valuable media coverage—coverage that has more impact than
any ad you can buy. Publicity is a low cost way to get your business name out there. Public relations
often has a much larger impact than any paid advertising.
Duration: 2 hours
Material Covered:
● The power of no cost publicity and how to get it.
● What stories the media want to cover.
● How to target the right media.
● How to write a media release.
● Media interview tips.
● How to use free publicity to grow your brand.
Use free publicity as one more way to market your small business.

8. Topic: Building a Business – Seven Steps to Success
Seminar Overview:
Creating a vision of where you want your business to be is the first part of getting there. At this seminar
you’ll learn how to develop a really effective growth strategy. You’ll develop a clear business vision, learn
how to strategize carefully and grow your business.
Duration: 3 hours
Material Covered:
● The importance of defining your vision.
● Developing a marketing and sales strategy.
● Knowing your numbers and why they matter.
● How to recruit the right people for your team.
● Technology and apps you can use to grow your business.
● Creating an exit plan to exit or sell your business.
With the seven secrets learned at this seminar, you’ll be ready to grow your business.

9. Topic: Presentation Skills - Speak with Confidence and Grow Your Business
Seminar Overview:
Presenting to a group is an excellent opportunity to show your expertise and generate leads. Learn how
to create presentations to help you grow your business.
Duration: 3 hours
Material Covered:
● How to choose the ideal presentation topic.
● The importance of doing your research and being prepared.
● How to structure your presentation.
● What participants want to hear.
● How to engage your audience.
● Presentation tips to make things run smoothly.
● How to evaluate your presentations objectively.
Learn to present in public and grow your business with the skills learned in this seminar.

10. Topic: 7 Essential Management Skills Every Business Owner Must Have!
Seminar Overview:
A lot of skills are required to run a business, especially a small business where you have to wear many
hats and keep control over products, customer service, budgets and so much more. Discover how to
hone yours at this unique and important seminar!
Duration: 3 hours
Material Covered:
● How to plan effectively.
● How to use simple processes to manage your time.
● Systems and processes you can use to become more organized.
● How to lead, delegate, motivate and discipline employees.
● How to control the growth and development of your business.
● Decision-making tools you can use.
● Tips to improve your communication.
Improving your management and communications skills at this seminar is just one more way you can
improve and grow your business.