Storytelling Techniques for Crafting Outstanding Presentations
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The document provides techniques for crafting engaging presentations using storytelling. It discusses moving beyond bullet points to unleash the power of story by following a character's desire against obstacles. The author also describes a 7-step process for taming stories into an outline with complication, development, and resolution. The goal is to craft presentations that emotionally connect with audiences.
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Storytelling Techniques for Crafting Outstanding Presentations
- 1. Storytelling techniquesfor crafting Outstanding Presentations Claudio Perrone
- 2. How relevant are presentations to your career?
- 3. In late 2007, I was leading a happy life
- 4. One day, my phone rang…
- 5. I was offered to speak at a BIG conference
- 6. On the one hand,it was a fantastic opportunity
- 7. On the other hand, public speakingscared me to death
- 9. I trained 15 scientists for a week
- 10. They skinned me alive
- 11. I’ll never forget that experience…
- 12. There was no way I was going face another possible humiliation
- 13. Besides, I could brain-damage people with PowerPoint
- 14. What would you do?
- 15. 1 Move Beyond Bullet Points
- 16. In Feb 2008, I joined the revolution
- 17. “ Simplicity is the ultimate sophistication --- Leonardo Da Vinci
- 18. Despite my efforts, my firstdry-run was a disaster
- 19. I had strong images, but lack of structure confused the audience
- 20. At first, I created a “logical” outline Main Point: Agility + Communication + Creativity lead to success 1. Supporting detail: Agility 2. Supporting detail: Communication 3. Supporting detail: Creativity Summary: Agility + Communication + Creativity lead to success
- 21. Then, I discovered BBP!
- 22. Let’s “script” the first 5 slides Screenwriting techniques for crafting outstanding presentations The downturn threatens the future of many individuals and organizations You are an entrepreneur, meeting an investor for the first time I suggests… Move beyond bullet pointsUnleash the Power of StoryTame your story to persuade You’d love them to invest in your great idea Investors can be so hard to persuade
- 23. Let’s see how they “play” Action!
- 24. The downturn threatens the future of many individuals and organizations
- 25. You are an entrepreneur, meeting an investor for the first time
- 26. Investors can be so HARDto persuade
- 27. You’d love them to invest in your great idea
- 28. I suggest... Move beyond bullet pointsUnleash the Power of StoryTame your story to persuade
- 29. …And Cut. Well done! (you’ll add the cool pictures another time)
- 30. But wait… What if Spielberg showed up?
- 31. Dude, you are telegraphing. Your “story” has no drama.
- 32. How about this? telegraphing vs. dramatic irony vs. dramatic tension
- 33. 2 Unleash the Power of Story
- 34. Enter a new world
- 35. Why Story? People make choices based on emotions (and use data to justify them)
- 36. What’s a good story idea? Someone wants something badly and goes after it against great odds [character] [desire] [obstacles]
- 37. Story revolves around conflict Antagonist Nature Society Self Protagonist vs.
- 38. Story has good structure Outer journey
- 39. Often, there is a character inner journey WA=C W: Weakness (psychological and moral) A: Action (and struggle to accomplish it) C: Changed Person
- 40. Let’s see the “highlights” of a past presentation Action!
- 41. Most IT projects fail Will yours?
- 42. Once upon a time I was a successful software developer…
- 43. My technical skills made me feel invincible
- 44. Until one day…
- 45. …I entered a world of deception
- 46. It was Hell from day 1
- 47. What would you do?
- 48. I choked
- 49. …but then, I decided to fight back
- 50. This is what I tried: 2 Effective Communication 3 1 Deliberate Creativity Agility
- 51. 1 Agility
- 52. …but the project was still at risk
- 55. So, what happened to the project?
- 57. Lessons learned... “ We moved from the Flintstones era to the future. “ --- an end user I was part of something. I belonged. --- a developer
- 58. …And Cut!
- 59. Agile Tales Walk-through (1/3)Setup Setting (+Hook) Character flaw (“naivety”) Setup (ordinary world) Inciting incident
- 60. Agile Tales Walk-through (2/3) Development Enter special world Dilemma Complication Refusal of the call Action / Resolution Turning point (will he succeed?) Action / Resolution New complication
- 61. Agile Tales Walk-through (3/3) Resolution Dramatic question (restated) Aftermath Climax Theme
- 62. How do you craft your own story?
- 63. 3 Tame Your Story
- 64. I used to rewrite a story ~30 times
- 65. Not anymore
- 66. I use a 7-steps process
- 67. Step 1: Research (Create a Data Dump)
- 68. Step 2: Prepare Subject POV Listeners Action Benefit
- 69. Step 3: Fill and cluster content
- 70. Step 4: Identify Story Ideas
- 71. E.g. Reverse Benefits Features Model View Controller Benefits Separation of concerns Easier page lifetime model Testability Reversed Benefits No separation of concerns Complex lifetime cycle Hard (or no) testability E.g.: Candidate Scenario 1 After the latest disastrous crash, team has 3 weeks to “fix” a web application which is almost impossible to test
- 72. Step 5: Create a dramatic outline Complication: Claudio fears public speaking Development: 1. Claudio moves beyond bullet points 2. Claudio unleashes stories 3. Claudio tames stories Resolution: Claudio conquers fear
- 73. Step 5. Dramatic outline II (saga) Major Complication: Claudio fears public speaking Semi-Major Complication: Claudio kills with PowerPoint Development 1,2,3 Interlinked Complication: Spielberg challenges Claudio Semi-Major Resolution: Claudio moves Beyond Bullet Points Semi-Major Complication: Spielberg challenges Claudio Development 1,2,3 Interlinked Complication: Stories consume Claudio Semi-Major Resolution: Claudio embraces stories Semi-Major Complication: Stories consume Claudio Development 1,2,3 Semi-Major Resolution: Claudio tames stories Interlinked Complication: Claudio fears public speaking Semi-Major Complication: Claudio fears public speaking (restated) Development 1. Claudio pursues emotion Development 2. Claudio welcomes obstacles (carpe diem) Development 3. Claudio finds own voice Major Resolution: Claudio conquers fear
- 74. Final Thoughts
- 75. “ Be yourself. Everyone else is already taken. --- Oscar Wilde
- 76. Thank you! Claudio Perrone claudio@agilesensei.com www.agilesensei.com www.twitter.com/agilesensei
Notas do Editor
- Find a compelling dramatic story in which your area/product/technology plays a key role and structure your presentation around that story
- Corporate politics.Lack of shared values.Weak communication skills.These, and many others, are reasons why most IT projects fail.IT project success rate 1994: 15%IT project success rate 2004: 34%In 1994, 75% of projects failed to meet customer expectations, 30% never see the light of day. 50% are 200% over budget.Most projects are challenged on the basis of lack of “soft skills”, not hard skills.We tend to worry so much on our technical skills, that we tend to forget this “tiny aspect”. Our employers forget this too, so maybe this is a problem.
- How do you see the world around you?