Build Your Online Book Marketing Plan: Simple Strategies to Increase Website Traffic, Build Buzz and Sell More Books
Before self-publishing her first book, Stephanie Chandler decided to build an audience online. The success of that effort led to corporate sponsorships, major media coverage, product sales, and a variety of other opportunities. In this content-rich presentation, she shares strategies that nonfiction authors can use to develop a marketing plan focused on building an audience online. You will learn how to: • Build an effective book marketing plan—you will begin creating yours during this session! • Identify and attract your ideal audience online • Leverage blogging to increase site traffic and sales • Conduct interviews with internet media sources • Use articles, podcasts, videos, and content marketing tactics to boost traffic • Expand revenues with information products • Utilize Facebook, Twitter, LinkedIn, Google+, and Pinterest—all without a big time commitment (really!) With so much competition in the publishing field, it is critical that publishers and authors build a marketing plan that works. Whether you already have one, two or twenty books to your credit or you are just getting started; a plan that includes effective internet marketing strategies can have a dramatic impact on your publishing success.
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Build Your Online Book Marketing Plan: Simple Strategies to Increase Website Traffic, Build Buzz and Sell More Books
- 1. Build Your ONLINE Book Marketing Plan Simple Strategies to Increase Website Traffic, Build Buzz and Sell More Books Stephanie Chandler @bizauthor
- 2. What Do You Want to Be Known For? Claim Your NICHE and Step on to the Virtual Stage 1. Define Your Target Audience 2. Identify Their Wants/Needs 3. Establish Your Authority 4. Become a Resource 5. Choose Your Business Model GOAL = SERVE
- 3. Small Biz Thoughts.com Author/Speaker/Consultant for IT Business Owners
- 5. Patrick Schwerdtfeger Social Media Victories
- 7. J.A. Konrath Thrillers and Publishing? Straddling Two Niches
- 8. Gretchen Rubin Come On Get Happy!
- 9. How the Search Engines Work And Why it Matters 17 Billion Searches Per Month: = 66.9% Microsoft Sites (Bing, MSN) = 17.9% Yahoo = 11.4% Ask = 2.6% AOL = 1.3% Source: Comscore.com, Sept. 2013
- 10. Search Engine Optimization (SEO) Increase Your Chances of Getting Found Keywords/Key Phrases • Page Title • Description • Header • Repeated on Page • Page URL • Images
- 11. SEO Best Practices Small Changes Make a Big Difference • • • • • • Keyword Concentration Relevant Incoming Links Anchored Links Minimal Use of Flash Frequent Updates Content is King
- 12. The Power of Blogging Your Secret Weapon • Great SEO • Build Your Audience • Media Potential • Content from Customers, Peers, Employees
- 13. The Big Secret: Content Showcase Your Expertise • • • • • • • • Articles/Blog Posts Product Reviews Industry News How-to Tips Case Studies Interviews with Executives Editorial Commentary Enlist Peers, Clients, Employees *Your Site and Other Sites
- 14. Podcasts, Teleseminars, Webinars Expand Your Reach • Single events, series or conferences • Be a guest on other people’s programs • Host your own • Promote via social media • Archive on your site • Distribute via iTunes
- 15. Video Potential to Go Viral • Generate traffic • Attract target audience • Establish expertise • Add interest to your website • Inexpensive to produce
- 16. Information Products Give Away or Sell for Profit • • • • • • • Books Ebooks Special Reports Whitepapers Tips Sheets Workbooks Training Programs
- 17. Grow Your Audience Tap into the Power of Community • Community is vital • Find your target audience • Figure out where they spend their time • Engage in existing communities • Start your own – – – – Meetup.com LinkedIn Groups Ning Yahoo Groups
- 18. Email Marketing It’s Not Dead! • • • • Permission to market! Build your list Give incentive Options: – – – – Constant Contact iContact Mail Chimp Aweber
- 19. Corporate Sponsors They Need You • • • • • • • • • Speaking Spokesperson Blogging Site Ads Give-Aways Webinars Twitter Chats Event Sponsorship Books in Bulk
- 20. Social Media Why it Matters • Build brand awareness • Engage past clients • Attract new clients and readers • Immediate impact • Create community • Viral marketing
- 21. Facebook Strategy Engage Your Audience • Build a Business Page • Share Blog Content, Tips, Articles, Links, Videos, Photos • Ask Questions • Participate Daily • Cross-Promote on Your Site, E-mail Marketing, Ads, etc. • Promoted Posts and Ads
- 22. LinkedIn Strategy Find Professional Connections • • • • • • • Add Keywords Import Contacts Find Groups Get Introduced Ask for Endorsements Locate Key Contacts Invest in LinkedIn Mail
- 23. Pinterest Strategy Visual Network • Pin Your Blog Posts • Pin Blog Posts by Others • Share Resources • Be Interesting • Always Remember Your Target Audience
- 24. Google+ Strategy Link Juice Here • Share Blog Posts, Interesting Content • Use the +1 Button • Add People to Your Circles • Interact With Others
- 25. Twitter Strategy Microblogging in 140 Characters or Less • Follow Those You Want Following You • Share Links to Blog Posts, Resources, Industry News • Retweet Often • Post Often: 5+ Times Per Day • Repeat Your Tweets
- 26. Steps to Success Commit a Little Time Each Day • Define Your Target Audience • Leverage Community • Become a Resource • Optimize Your Site • Blog Often • Add Content: Videos, Podcasts, Webinars • Distribute Information: Ebooks, Books, Reports • Join Social Media
- 27. Thank YOU I Appreciate Your Time! Questions? www.NonfictionAuthorsAssociation.com www.AuthorityPublishing.com www.BusinessInfoGuide.com www.StephanieChandler.com Twitter: @bizauthor