Michelle Bishop Turkington, product portfolio

1. Michelle Bishop TurkingtonProduct Experience Portfolio

2. Bandai America ® and ©2011 Bandai © 2011 Gullane (Thomas) Limited

3. Bandai America ®and © 2011 Bandai

4. Bandai America ®and © 2011 Bandai

5. Bandai America ®and © 2011 Bandai

6. Bandai America ®and © 2011 Bandai JUSTICE LEAGUE and all related characters are trademarks of and © DC COMICS (s11)

7. Bandai America ® and © 2011 Bandai

8. Bandai America ® and © 2011 Bandai

10. Its parent company Namco/Bandai, is based in Japan.

11. It’s largest claims to fame, are the Power Rangers and Pac Man brands.

12. Bandai has a successful candy division in Japan.

13. Our strategic initiative is to make Bandai a premier player in the novelty candy business, here in the USA.

15. ChupaChups USA

16. ChupaChups USA

17. ChupaChups USA

18. ChupaChups USA

19. ChupaChups USA

20. ChupaChups USA

21. ChupaChups USA

22. ChupaChups USA

23. ChupaChups USA

24. ChupaChups USA

25. ChupaChups USA

26. ChupaChups USA

27. ChupaChups USA

28. ChupaChups USA

30. The ChupaChups lollipop was a late comer to the American market, and at a price disadvantage to the well entrenched Tootsie and Charms. It was our strategy to develop an upscale brand position, and make it the candy of the rich and famous. We concentrated on NYC, Miami, and Los Angeles. We made headlines in Cosmopolitan and People magazine.

31. During my tenure, we launched Smint, an adult extreme strength breath freshener, at a time when competition was tough from players like Altoids, and Frisk, and other. Our campaign, which concentrated on Chicago and Miami, due to strong retail partners, like Walgreens, was “No Smint, No Kiss!” We launched a strong TV, radio, and billboard campaign, as well as a restaurant, bar, and event sampling effort, as well as a “hot spots” postcard campaign.

33. President Baking

34. President Baking

36. President Baking is best know for its production of Girl Scout Cookies and Famous Amos, but also has a stable of regional brands, such Murray.

37. At President Baking, I was responsible for the non-DSD/broker driven channels. This part of the business was plagued with too many SKUs and no synergy.

38. I reduced the active SKU count from 3000 to around 750, by developing a transition brand, Chadwick Farms, to consolidate and standardize the product line.

40. Con Agra Frozen Foods Country Pride/County Skillet was a strategic initiative to garner an additional frozen case in grocery stores, the frozen meat case, and was developed as head on competition to Tyson.

41. Con Agra Frozen Foods Country Pride transitioned into County Skillet and diversified into other food categories. I was awarded Product Manager of the Year for the introduction of Diced Chicken Meat.

42. Con Agra Frozen Foods At ConAgra, I had the opportunity to work on a large number of top competing brands: Banquet, Healthy Choice, Country Price, Country Skillet, Patio, Chun King, La Choy, Armour I was responsible for specialty channels, which sought growth in non-traditional channels of distribution: Club Store, Convenience, Mass Merchandiser, Home Delivery, Military I worked on the “meat case project” which sought to garner additional grocery retail space in the frozen meat case, next to Tyson chicken, by introducing Country Pride/Country Skillet boneless chicken and other products.