MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason

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bitly's Hilary Mason at BISG's Making Information Pay 2013 on how "Data Gives Us Superpowers."

Negócios Tecnologia

Hilary Mason
Chief Scientist, bitly
@hmason h@bit.ly
Data Gives Us Superpowers

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Data scientists?
awesome nerds
engineering
math
social
science communication
nerds
nerds
nerdsnerds

https://github.com/bitly/dablooms/issues/35
http://bit.ly/12aUf3F

• 10s of millions of URLs per day
• 100s of millions of clicks per day
• 10s of billions of URLs

(not the whole internet, just the bit
people are paying attention to)

Your social network is NOT
my social network.

How To Fix Popchips' Racist Ad Campaign - Anil Dash+
Is Ashton Kutcher's New 'Brown Face' Popchips Ad Racist? – WSJ
Ashton Kutcher’s Popchips Ad Pulled After Racist Outcry - ABC News

What is the internet paying
attention to?

The right audience is better than
a big audience.

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