1. Overview of College
Textbook Market
Academic Year 2010
BISG Higher Ed Conference
February 2011
1
Kelly Gallagher

2. The College Textbook market continues to grow in spite of dire
predictions
Total Dollar Market Size (in millions)
$9,000.0
$8,000.0
$7,000.0
$6,000.0
$5,000.0
$4,000.0 $7,703.2
$7,318.0
$3,000.0 $6,017.1 $6,272.2 $6,346.3
$5,733.2
$2,000.0
$1,000.0
$-
AY2005 AY2006 AY2007 AY2008 AY2009 AY2010
2

3. Students are Right: Textbook Prices Rising
New average price Used average price
$110.00 $104.14
$100.00 $101.63
$96.70
$90.00 $92.03
$87.16 $82.83
$80.00 $83.73
$80.24
$76.05
$70.00
$70.24
$66.58
$60.00 $63.52
$50.00
AY2005 AY2006 AY2007 AY2008 AY2009 AY2010
3

4. For more information or to receive the
full presentation.
Please contact Jessica Vieira at
Jessica.Vieira@bowker.com