1. The Future of Reading How digital media is shaping the way we interact with text Bradley Inman, CEO Vook

2. The Evolution of Reading http://vook.tv/videos/tulip_bubble.mov

3. The eReading Market Is Exploding eBooks are the fastest growing segment of book publishing today: an average of 58% per year, versus an overall industry growth rate of 1.6% (Assn of American Publishers) . In June 2009 alone, eBook sales were up 136% from May 2009 - the fastest-growing segment of the book industry. (AAP 8/12/09)

4. Books on Mobile Devices THE iPHONE: eBooks are the fastest growing category on the iPhone: 1M+ book-related applications account for 11% of all downloads. … but consumers are not just reading books. 14% of cell phone users have watched video on their devices, up from 10% in 2007.

7. iPad Rumors are rife about Apple’s “iPad,” supposedly to be released sometime soon after December 2009. Roughly the size of a Kindle, with the functionality of an iPhone, the iPad may revolutionize laptop computing the way the iPhone changed the cellphone, and iTunes transformed the music industry. Adobe Air When Adobe releases its Adobe Air, online reading can be available truly on any device that uses Adobe (Blackberry, Palm, G1, etc.) Netbooks Growing in popularity, light, easy to use, and interactive, netbooks pose a viable threat as the next e-reader device. Open Systems Represent Great Potential for the Future Portability and Multi-Platform Open Systems

14. Predictions of the Future

15. Future Value Chain

16. The Future of Reading Multimedia digital content that is interactive, entertaining, and self-directed.