Presentation Title: "The New Marketing Budget: Breaking traditional marketing allocation to build a more effective model". Presented May 7, 2009 at BISG's 6th annual Making Information Pay conference (http://www.bisg.org/conferences/mip6.html).
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7- Making Information Pay 2009 -- LEAVER, MARCUS (Sterling)
1. The New Marketing Budget:
Breaking Traditional Marketing
Allocation to Build a More
Effective Model
Marcus Leaver, President
Sterling Publishing Co., Inc.