This document summarizes and compares the target audiences of several film magazines: - Empire targets males interested in movies, publishing widely on genres. Sight and Sound focuses on film theory, tailoring to older audiences. Total Film aims at 15-40 year olds as a modern movie guide. - NME targets 25-45 year old men focused on music and movies. SFX reviews science fiction and fantasy, appealing to potentially older audiences with its futuristic style. Film Review caters to a niche audience interested in independent British films and design.

1. By Dan Grant

2.  Published by Bauer Media (powerful publishing group)
 Costs £3.99 per issue
 Published Monthly
 Mass market – not too genre specific.
 Empire describes their audience as “76% male, affluent movie fans
and cinema hounds”, so they would target their magazine at Males
interested in the movie industry.
 Empire reviews lots of different genres of film, meaning it aims itself at
a mass target audience instead of a niche.
 Name and logo – ‘Empire’ suggests it’s dominant and powerful, font
style is sans serif and all in capital letters, helps it to stand out and
could be aimed towards a younger target audience.

3.  Published by BFI
 Governed by a royal charter (they are a charity)
 Costs £3.95
 Published Monthly
 Niche Market – tends to be for people with a specialist
interest in film theory and the academic side of film.
 Name & font: ‘Sight and sound’ relates to film, shows
it’s genre. The font is simple and easy to read – could
be tailored towards an older target audience.
 Formal layout – again could be towards an older TA
 Academic magazine

4.  Published by Future Publishing (big company)
 Costs £3.99 per issue
 Published Monthly
 Target audience: 15-40 year olds interested in film –
Their slogan is ‘The Modern Guide To Movies’
 Mainly a male readership
 ‘Total Film’ suggests it’s obtains lots of information
about film and is exclusively about film.
 Sans serif font helps it to stand out and make it seem
powerful.

5.  Published by IPC Media (big global company)
 Monthly magazine
 Aimed at 25-45 year old men, focused
predominantly on Music and Movies

6.  Published by Future Publishing
 Published Monthly
 Genre specific – covers Science fiction and fantasy
films. Suggests the target audience may be older
(perhaps 25-50)
 The name ‘SFX’ and the font and colours used make
the magazine seem futuristic – links in with the fact
that it reviews Science fiction and fantasy films.

7. £5.99 (expensive)
Published by the church of London
Published once every 2 months
Niche audience – alternative and specific in taste –
reviews British independent films, artistically
designed. May tailor towards 25-50 year olds with a
specific taste.
Could be aimed towards people interested in the design
and graphics side of film.