1. MUSIC MAGAZINE RESEARCH

2.  I conducted some market research on some current
music magazines, this included; Vibe, Q, Kerrang,
Mojo, Uncut, Metal Hammer and Top of the Pops.
 I found out each magazines editor, frequency of
production, first issue date, price, genre and target
audience.

3. NME
 Editor - Mike Williams
 Frequency - Weekly
 First Issue - 7 March 1952
 Language - English
 Price - £1.95
 Genre – Rock/Alternative
 Target Audience – The target audience for NME
is people who enjoy the music genres rock and
alternative. The audience will want to know
more about the artists and music they produce.
The age range of the target audience would be
around 17-30.

4. Q
 Editor - Andrew Harrison
 Frequency - Monthly
 First Issue - October 1986
 Language - English
 Price - £3.99
 Genre – Rock/Alternative
 Target Audience – Q magazines target audience
will again be like NME’s target audience as they
are a magazine which covers the same genre of
music and similar artists. The age range of the
target audience will again be around 17-30.
These two magazines are rival magazines.

5. KERRANG
 Editor - James McMahon
 Frequency - Weekly
 First Issue - 6 June 1981
 Language - English
 Price - £2.20
 Genre - Metal/Rock
 Target Audience –The target audience for
Kerrang magazine will be people who enjoy
Metal/Rock magazine. The magazine will be
aimed at people 18-30, the 18 is because some
language in the magazine can be offensive and
rude.

6. MOJO
 Editor - Phil Alexander
 Frequency - Monthly
 First Issue - November 1993
 Language - English
 Price - £2.25
 Genre – Rock
 Target Audience – Mojo’s target audience will be
of an older age range compared to that of
NME’s and Q’s target audience. This is because
they look at older music and artists and some
new ones. It is again another rock magazine. I
would expect the audience’s age to be around
30+.

7. UNCUT
 Editor - Allan Jones
 Frequency - Monthly
 First Issue - May 1997
 Language - English
 Price - £1.50
 Genre – Classic Rock
 Target Audience – The target audience to Uncut
is very similar to that of Mojo as it covers older
artists and older rock music. This genre of
music is known as classic rock as it is of an
older age. I would expect the ages of the buyers
to be 30+.

8. METAL HAMMER
 Editor - Alexander Milas
 Frequency - Monthly
 First Issue - 1986
 Language - English
 Price - £4.75
 Genre – Rock/Metal
 Target Audience – The target audience for Metal
Hammer magazine would be similar to that of
Kerrang, an audience of around 18-30 who have
an interest in rock, metal music. This is a more
hardcore rock magazine compared to that of
Uncut.

9. TOP OF THE POPS
 Editor - Peter Hart
 Frequency - Monthly
 First Issue - 1 January 1964
 Language - English
 Price - £1.25
 Genre – Pop
 Target Audience – The target audience for TOTP
magazine will be a younger audience to that of the
other magazines. The target audience age range will
be 11-19. It is the only pop magazine I have looked
at and people who enjoy pop music will be the
target audience.