1. Focus Group Feedback
Draft Trailer
Pia Burrow

2. Is the storyline easy to understand?
“Don't get the beginning with the kids - it doesn't mean anything - I know you're trying to show
you've been friends all your life's but it doesn't come across very well.”
“Not too sure if I have picked up the storyline right or not. It seems to me that the girls have
been friends from a young age and grew up together in the same house (?) Pia’s character then
leave the house and Ambers character has to make friends again with a girl who does
drugs, smokes and drinks. We then know she goes missing due to the narration.”
“Yes, I do understand it; possibly add why the girl is leaving.”
“Yes, it was about a sweet innocent girl with a good friend who had to move away.
The innocent one then got with the wrong crowd and then went missing”
“I’m afraid I don’t really understand the storyline. I think it is about two girls who
grew up together and are best friends. One leaves for some reason and the
(feeling dejected and lonely) makes friends with another girl who is a bad
influence, which doesn’t help and makes her more depressed. This girl then has
gone missing. I’m sorry that’s all I got!”
“Its all about friendship from a young age which turns sour
when one leaves and is then replaced.”

3. Do You Know The Genre From The Trailer?
“It is a character driven drama film.” “It is a drama with crime
involvement”
“It is a drama, mystery type of film”
“I would
defiantly say
this is a
drama” “Drama? Crime?”
“The trailer is a clearly a drama, about adolescence and youth”

4. What was your favourite moment?
“I really enjoyed the smoking and drinking bit but I would
slow it down. Good use of make-up and costumes to show a
change. Colour change from bright to dull.”
“It would have to be the two girls in the alley ways drunk:
this may have gone too quickly.”
“I really enjoyed the bit where the two girls were drinking and smoking with her new ‘friend’.
That section was well shot and directed, i do love the gritty scenes in a film!”
“I thought the voiceovers at the beginning and end were very effective to add atmosphere”
“I loved the children playing on the slides”
“The montage of shots really caught my eye due to the different
angles and shot types of the two girls. Well directed.”

5. What do you think needs improving?
“There needs to be added sounds, titles, and the name of your film. The shots need to be more
fluid so they flow nicely, yet the music will help this.”
“May be speed up the beginning but I don't think that is necessary”
“I think the storyline needs to be clearer or needs to develop further to tell the viewer why the first
girl went away? Why were the two girls so co-dependent? What else led up to the girl going
missing?”
“You need to do something so the public could understand the storyline better but overall
not bad for a first draft. “
“Music played, changes throughout the trailer”
“There needs to be added sounds, titles, and the name of
your film. The shots need to be more fluid so they flow
nicely, yet added music will help this.”

6. Would you add anything more, eg shots, dialogue etc?
“I would add music and possibly sound effects
of the young girls at the park.”
“There needs to be music to give the
effect and mood across.”
“A narration of why the girl leaves, is that the
end?”
“Add some sound effects with the girls in the park, and
music to the whole thing”
“I thought it was well acted and understandable. Nothing but music should be added.”
“You need sound - some bits are silent when
there should be sound. You need music in there
as well. Maybe some rock when it's the smoking
scenes and something sad when you're leaving.”

7. Do you understand the dialogue shots, do they help with
understanding the key moments?
“It does help to know that the friend is leaving, just don’t know why? Maybe do
not add that in as it makes the audience wait until the film is seen.”
“Can hardly hear the two girls talking in the bedroom or car but
listening closely it does help.”
“Everything was easily understandable. It will be very
effective when finished!”
“I really liked the minimal dialogue, kept it all mysterious.”
“Possibly more on how she met the girl who
she gets drunk with”
“I understand the girl is leaving, I just don’t know why. Some you
may need to re record as you can hear the car driving off louder
than the talking.”

8. Things to work on...
Most of my feedback for the storyline said that they didn’t know the story line, yet when
they wrote it out, they got it correct. I think with a trailer, you cannot always tell the whole
story as it ruins the actual film.
Everybody knew the genre of the film, although added ‘crime’ and ‘mystery’ were in there
too.
The montage shots worked most effective on the audience as that was the most mentioned
part.
The majority of the feedback on what to improve was adding titles, music and the name of
our film coming at the end of the trailer. As this was only a draft, these things will be added
in to create the final one.
What I really need to work on with the trailer is finding the best music to make it most
effective and give off the right atmosphere and mood through out.
Some think there needs to be voiceovers added to help the audience understand the trailer
better.
All of these things we shall work on to make our trailer as effective as we can.