4. INTRODUCTION
Chak De India‟ is the story of a coach's fight of
making his team, Team India, by overcoming their
diverse backgrounds.
It's a story about honesty, determination,
perseverance, sincerity integrity, and human spirit to
fight and win.
A story to remind the nation of its National sport .
5. MOTIVATION THEORIES
Theory X and Theory Y
Theory X:
In “CHAKDE INDIA” we can relate
this theory to Bindia Naik.
Theory Y:
This theory can be associated with the
team captain Vidya Sharma.
6. EQUITY THEORY
There is a relevance of Equity
Theory with this movie. The
two characters of the movie
i.e., the team captain “Vidya
Sharma” and the most
experienced player “Bindia
Naik” are the apt example of
this theory. Basically,
problem is because of the
designation of the team
captain.
7. REINFORCEMENT THEORY
Positive Reinforcement
We can relate reinforcement theory
in the sequence when “Kabir Khan”
the coach of the team announced
“Vidya Sharma” as the captain of
Indian Women‟s Hockey Team.
Negative Reinforcement
Negative Reinforcement Theory is
applied in the movie when during
the practice session a fight broke
between “Balbir kaur” and “Soimoi
Kerketa” and they have been asked
to leave the ground.
8. PUNISHMENT
With reference to the sequence from the movie
where the most experienced player of the team
i.e., “Bindia Naik” is asked not play any of the
match of the league because of her rude behavior.
This sequence from the movie clearly depicts
Punishment.
9. EXPECTANCY THEORY
Effort-performance relationship
The validity of this theory is proven by the sequence in the
movie when “Kabir Khan” returned after 7 years and
insisted to coach the Indian Women‟s Hockey Team and
achieve success in being the coach.
Performance-Reward relationship
Being a coach, he worked really hard on the team and as a
reward he get the acceptance of the association to take the
team to Hockey world cup.
Rewards-personal goals relationship
This theory is valid because he get the acceptance as a
reward and in this way he got a chance to rectify his
mistake which he made 7 years back. Also he justified
himself as a true sportsman of his country.
10. David McClelland‟s Theory of Needs
Achievement
The drive to excel, to achieve in relation to a set of standards, to strive to
succeed.
Affiliation
The desire for friendly and close interpersonal relationships.
Power
The need to make others behave in a way that they would not have behaved
otherwise.
12. The Times 100
Business Case Studies
Edition 15
Motivational theory in practice at Tesco
Tesco
13. Introduction to Tesco
Largest British retailer
Net profit c £3.4 billion
Leading retail outlet on
3 continents
Over 2,200 stores across world
Worldwide workforce of over 468,000 people
Continued growth relies on satisfied customers
Depends on motivated, flexible and well-trained
staff
14. Motivation
Motivated people achieve more
Less likely to be absent
Have greater loyalty
Take more pride in work
Many different factors can motivate
Financial
Pay, bonus,
Benefits - e.g. holidays, pension
Non-financial
Sense of achievement
Responsibility and empowerment
Opportunity for advancement
Challenge and enjoyment
15. Motivation theory –
Frederick Taylor
One of earliest theories on motivation
Published 1911
People motivated only by money
Paid for what they produced – „piece rate‟
Most often applied in industrial/manufacturing
setting
Jobs broken down into small units of work
Repetitive – individual only did one element
Little opportunity for creativity
No incentive to develop
16. Motivation theory –
Frederick Taylor
One of earliest theories on motivation
Published 1911
People motivated only by money
Paid for what they produced – „piece rate‟
Most often applied in industrial/manufacturing
setting
Jobs broken down into small units of work
Repetitive – individual only did one element
Little opportunity for creativity
No incentive to develop
17. Motivation theory
- Elton Mayo
1930s research at Western Electric
Company, Hawthorne, USA
„Hawthorne effect‟
Motivation improved by paying attention to people
Giving degree of freedom to make choices
Supporting factors
Good teamwork
Non-repetitive work
Involving people in decision making
18. Motivation theory –
Frederick Taylor
One of earliest theories on motivation
Published 1911
People motivated only by money
Paid for what they produced – „piece rate‟
Most often applied in industrial/manufacturing
setting
Jobs broken down into small units of work
Repetitive – individual only did one element
Little opportunity for creativity
No incentive to develop
19. Motivation theory –
Maslow
Maslow‟s „Hierarchy of Needs‟
Basic needs must be met first
Achieving one level motivates to achieve the next
20. Motivation theory –
Herzberg
„Two-factor‟ theory
Satisfiers
Necessary for motivation
Hygiene factors
Create dissatisfaction if
absent or inadequate
Cannot improve
motivation alone
21. Tesco approach to
motivation
Values employees
Provides realistic but challenging goals
Creates interesting work environment
Supports work/life balance
Competitive salaries
Flexible working
Offers lifestyle rewards
Discount gym membership
Health benefits
Staff discount
22. Tesco‟s motivation activities
Tesco‟s financial rewards package
Relevant and targeted financial and non-financial benefits
Effective communication
Intranet, newsletters, daily team meetings, 1-to-1 discussions
Regular staff satisfaction survey highlights views
Value Awards
Recognition of staff effort by staff themselves
Strategic career planning
Personal Development Plans – focus on the whole person
Training and learning opportunities
Appraisal with 360-degree feedback
Involvement in decision-making
Staff forums on pay rises