This document discusses social media marketing strategies in 4 parts. It begins by defining social media and its key characteristics like participation, openness, conversation, connectedness, and immediacy. It then discusses the benefits of combining social media and marketing, such as speed of information diffusion, cost savings, and engaging large audiences. Several successful social media marketing case studies are presented. The document concludes by outlining key considerations for developing and measuring effective social media marketing strategies, including goals, audience research, content development, and engagement metrics.

1. 소셜 미디어 마케팅
ㅇㅣㅇㅑㄱㅣ
20120718 / 권혁빈(@binssii)

2. 첫 번째 이야기
응? 소셜 미디어?

3. 소 셜 미 디 어

8. 아니면…?

10. 진정하시고…

12. i
정의

13. i
정의
사람들의 의견, 생각, 경험, 관점 등을 서로 공유하기 위해 사용하는 온라인 도구나 플랫폼

14. i
특징
Participation
Openness
Conversation
Connectedness
Immediacy

15. 하나씩 볼까요?

16. Participation

18. Openness

20. Conversation

22. Connectedness

24. Immediacy

26. 혹은…?

28. 두 번째 이야기
소셜 미디어로 마케팅을 하면 좋아?

29. 좋아요

30. 지금
해볼까요? 환상의 조합
+

31. 환상의 조합
+
마케팅 소셜미디어

32. 자, 그럼…

33. 소셜 미디어,
마케팅에
좋은 이유?

34. 확.산.유.리.

35. 확산 속도
1min:80RT
2min:300RT
허브
Keith, brian
평판>팔로워

36. 비.용.절.감.

37. 여긴 어디일까요?

38. 2조 3천억/1년 (2007년 기준)
구글의 연간 데이터 센터 유지비용

39. 무임승차는 아니겠지만…

40. 다.양.활.용.

41. Whispering
Megaphone

45. 많.은.사.람.

50. 세 번째 이야기
그럼, 보여 줘봐!

52. Museum of Me

53. KLM Meet & Seat

54. C & A Fashion Like

57. @olleh twitter calendar

58. Uniqlo Lucky Line

60. Contents Curation

64. Curators of Sweden

66. Huggies

67. i Tour Seoul

68. Delicious Seoul Story

69. Blendtec

70. Tipp-Ex

71. 헐…

72. 네 번째 이야기
그럼, 우린 어떻게 해?

73. 우선 필요한
네 가지

74. 전략

75. 전문가

76. 충분한 예산

77. 공부

78. 자, 그럼…이번에도

79. 우리 회사
소셜미디어
마케팅
어떻게
할까?

81. 1. Research

82. 기본은…
Competition
3C
Customer Company

83. 이런 것도
신경 써주세요!

84. 가이드라인

85. 생각
해볼까요?
사람들이
소셜미디어를
하는 이유는?

86. 2. Strategy

87. Goal

88. 소셜 미디어는
목표가 아니다!

89. KGI Key Goal Indicator
<
<
KPI Key Performance Indicator

90. Social Media Interaction Metrics
참고
하세요!
Key
Performance
Indicator
*http://econsultancy.com/us/blog/4887-35-social-media-kpis-to-help-measure-engagement

91. Brand Personality

93. 쿨가이

94. 트윗기

95. 광고

97. 페이스북 광고1

98. 페이스북 광고2

99. 3.Development

100. Which one?

101. 참고
하세요!
지금
중국의
소셜 미디어는?

102. 개발자나
디자이너
없어도…

103. 참고
하세요!
같은 색
다른 이해

104. 4.Engagement

105. 밀땅!

106. 센스!

108. 참고
하세요!
Engagement
Engagement
Engagement

111. 지금
해볼까요?
통계!

116. 생각
해볼까요?
프로모션을
확산시키는
방법은?

117. 생각
해볼까요?
프로모션을
확산시키는
방법은?

118. Friendship Paradox

119. 응용하면…?

120. 서울여행을 함께 할 @친구

121. 5.Measurement

123. ROI >ROC

124. 투자대비효과(ROI)
현재고객획득 MicroSite 잠재고객획득
Banner AD
Keyword AD
비용대비효과(ROC)

125. 서포터즈:소셜미디어
미드필더:Banner AD
포워드:Keyword AD

126. 소셜 미디어의
각종 통계활용
발표 시간에 보여드렸던 통계는 외부 공개가 어렵네요. ^^

127. 다시 한번 복습!

129. 진짜?

130. ㄱㅅㄱㅅ

131. Sources
1장
Question
http://www.flickr.com/photos/marcobellucci/3534516458/
Blog
http://www.flickr.com/photos/evanhamilton/3830535451/sizes/l/in/photostream/
Social Media
http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-
5?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+businessinsider+%28Business+Insider%29
Kiss
http://www.flickr.com/photos/solofotones/2308602437/sizes/z/in/photostream/
Youtube
http://www.youtube.com/user/symphony?feature=results_main
Twittervese
http://simonmainwaring.com/brands/%E2%80%98powers-of-ten%E2%80%99-for-the-twitterverse/
Twiitter
https://twitter.com/wonsoonpark
Kevin Bacon
http://visual.ly/6-degrees-kevin-bacon-tech-edition
Twitter-변소남
http://blog.naver.com/uni9921158?Redirect=Log&logNo=105244459
Social Media Explaned
http://www.geek.com/articles/geek-cetera/social-media-explained-with-donuts-20120210/

132. Sources
2장
Chicken
http://do.doday.net/2564
Beer
http://blog.naver.com/PostView.nhn?blogId=fsrdi1&logNo=50099147561&viewDate=&currentPage=1&listtype=0
Doris Day
http://www.flickr.com/photos/velvettangerine/3922005142/
Facebook
https://www.facebook.com/facebook
Osama Bin Laden
http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single
Cost
http://www.flickr.com/photos/68751915@N05/6551534889/sizes/l/in/photostream/
Google Container Data Center Tour
http://www.youtube.com/watch?v=zRwPSFpLX8I
유재석-1인 7역
http://autism26.tistory.com/652
Megaphone
http://www.flickr.com/photos/bluerobot/5472868801/sizes/l/in/photostream/
Wishper
http://www.flickr.com/photos/scarequotes/3122325444/sizes/l/in/photostream/
Brand Loyalty
http://hamiltonfinancials.com/2012/01/brand-loyalty-brand-positioning-brand-awareness-branding-definition/
Couple1
http://farm7.staticflickr.com/6014/5882852894_a66cc05b9f_b.jpg
Couple2
http://www.flickr.com/photos/bitchcakes/5132307449/sizes/l/in/photostream/
Crowd
http://www.flickr.com/photos/jamescridland/613445810/sizes/l/in/photostream/
Twitter
http://visual.ly/who-why-and-how-twitter-0
Youtube
http://www.onehourpersecond.com/#ko
60 seoconds
http://visual.ly/60-seconds-social-media

133. Sources
3장
Museum of me
http://www.youtube.com/watch?v=qfd54nYPhXk
KML Meet & Seat
http://www.youtube.com/watch?v=eL2lWn7oup4
C&A Fashion Like
http://www.youtube.com/watch?v=K4qdNb6FvGY
Shitter
http://www.getshitter.com/
Olleh Calendar
http://cfile9.uf.tistory.com/image/186F7A4B4D63447E06A3C9
Uniqlo Lucky Line
http://www.youtube.com/watch?v=KTA91-2XjDY
Contents Curation
http://www.herbertkikoy.info/wp-content/uploads/2012/04/content-curation.jpg
Amazing Thailand
http://pinterest.com/amazingthailand/
Etsy
http://pinterest.com/etsy/
Mini
http://pinterest.com/officialmini/
Curators of Sweden
http://www.youtube.com/watch?v=d3e7_NJznNY
옹알이 통역기
http://www.youtube.com/watch?v=fdkIQkEm_6Q
Balancing Expert
http://www.youtube.com/watch?v=MEcVOZiK4i4
Delicious Seoul Story
http://www.youtube.com/watch?v=_2g-RMoVEVs&feature=plcp
Blendtec
http://www.youtube.com/user/Blendtec/videos
Tipp-Ex
http://goo.gl/3UABM
Koala
http://stg.memoryst.net/image/d/b/db35b1f3d006b037c6acf898da036d58/640x0.jpg

134. Sources
4장
네 가지
http://www.google.com/imgres?hl=en&sa=X&biw=1280&bih=933&tbm=isch&prmd=imvns&tbnid=UuI19tQHx7F1oM:&imgrefurl=http://blog.daum.net/nhrck.nhrck9972/433&docid=0kkFLg
Cxk5hFTM&imgurl=http://cfile215.uf.daum.net/image/15426D364F46D3221EF027&w=580&h=326&ei=IfsDUNb7ItKJrQGd7YWyDA&zoom=1&iact=hc&vpx=158&vpy=161&dur=1401&hov
h=168&hovw=300&tx=190&ty=96&sig=108407483687241122397&page=1&tbnh=99&tbnw=176&start=0&ndsp=30&ved=1t:429,r:0,s:0,i:76
전략
http://cfile7.uf.tistory.com/image/1821953C4D86D1BA3354FB
the little expert
http://www.theentertainingelf.com/everyday-fun/little-master/
엄마 내 옷은 왜 이래
https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash3/528585_281997141895300_383941670_n.jpg
5 Steps
http://visual.ly/5-steps-sustainable-social-media
Maslow
http://visual.ly/social-media-and-maslow%E2%80%99s-hierarchy-needs
Goal
http://cdn.caughtoffside.com/wp-content/uploads/2011/11/GOAL.jpg
Social Media Interaction Metrics
http://econsultancy.com/us/blog/4887-35-social-media-kpis-to-help-measure-engagement
Social Media Indentity
https://blogs.oracle.com/identity/entry/identity_context_preference_and_persona
앱솔루트 코리아
https://www.facebook.com/ABSOLUTVODKAKOREA
대한항공 트위터
https://twitter.com/KoreanAir
Chasm
http://www.tbkconsultblog.com/2010/10/14/india-recover-after-norths-century/
Chian Social Media
http://www.resonancechina.com/2011/04/06/comparing-international-social-media-to-china-local-counterparts/
Wildfire
http://www.resonancechina.com/2011/04/06/comparing-international-social-media-to-china-local-counterparts/
Culture in Colors
http://www.informationisbeautiful.net/visualizations/colours-in-cultures/

135. Sources
4장
지역별 물건 파는 법
http://www.youtube.com/watch?v=UyQM8vwqVF0
함께 웃어요
https://www.facebook.com/LaughingTogether
KLM Korea
https://www.facebook.com/KLMKorea
Which promotion right for you
http://www.socialmediaexaminer.com/how-to-run-a-successful-social-media-contest/
Delicious Seoul Story
http://www.youtube.com/video_response_view_all?v=_2g-RMoVEVs
Balancing Expert
http://www.youtube.com/video_response_view_all?v=MEcVOZiK4i4
The Science of Retweet
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
How to get more likes...
http://danzarrella.com/infographic-how-to-get-more-likes-comments-and-shares-on-facebook.html?asid=c228f21b#
Nicholas Christakis:How social networks predict epidemics
http://www.ted.com/talks/lang/en/nicholas_christakis_how_social_networks_predict_epidemics.html
축구경기
http://www.ipost.kr/sample/159/1599589.jpg