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Piramal Fellowship Marketing
Presentation
PSL
Pressing Challenges In India
Challenge 1: India is faced with too
many problems
Challenge 2: Lack of Leadership
Challenge 3: No institutional learning
programs to seed Change Leaders..
Young people, even from the top
educational institutions in India
remain, largely unexposed, if not
indifferent, to these problems, to
speak nothing of their resolution.
Young Hi-fliers of
Corporate India
Covered in Money
Today

Young Designers
showcase Indian
ethnic wears in Paris
Fashion Week

Young IT Indian
Professionals in
demand in the
west

More than 3000
Young doctors
leave India for
studies and
practice abroad
every year.
YOUTH ARE KEEN BUT DISTRACTED

BUT !!!
•

COMPETITION IS HIGH

•

PARENTS EXPECT ME TO SETTLE WELL IN LIFE - NEED A GOOD LIFE-STYLE, LUXURY, FAMILY AND STATUS

•

I NEED TO PAY MY MBA/IIT/ EDUCATIONAL LOANS

•

I HAVE NO ROLE MODEL, INSPIRATION OR GUIDE TO SHOW ME THE WAY AND BELIEVE IN MY POTENTIAL
Today’s Youth are Tomorrow’s Nation Builders
 Youth constitutes more than half of India’s population(under the age of 25)
 Are Passionate, energetic, creative and fresh

 Are full of ideas of social change and have the drive to make a difference
 By 2020 India’s average age will be just 29 years making it the youngest
country in the world

Piramal Fellowship invests in the most important asset
in India – YOUTH

By 2020 more than 1000 Piramal fellows will
be creating impact in varied domain
Who is a Piramal Fellow?
• Youth
–
–
–
–
–

Striving for excellence either academics or extra circulars
Is a Team player
Who require support in their Idea journey
Leadership Skills shown in college and outside
Who are ready to take the risk and embark on a 2 year journey

• 2014-16 Batch target
– 70 % Toppers from Top College &
- 30 % from B List College
Diversity Of Fellowship
%
%
•
•
•
•

30-Urban Schooled
30- Rural Schooled
30- State Location
10-Diverse Sources

• A – 25- Pure Science, Applied Science, Engineering and
Technology
• B – 5 – Social Work and Development Studies
• C – 20 -Commerce and Business Management
• D – 20 - Art, Liberal Arts, Humanities, Arts and Aesthetics,
Performing Arts, Literature, Language, Habitat Studies,
Labour and Management, Population Studies, Anthropology
• E - 20- Media and Journalism and Communication studies
• F – 10 - Law, Design, Yoga, Architecture, Film Making,
Medicine
Number of Piramal Fellows

Year 5

Year 6
Focus on Top
Achievers

123

104

Year 4

Year 3

Year 2
Year 1

36
23

11

101
Impact of Fellowship
Inner
Transformation
1 Fellow
2 Year + 730 Days of
Action &Reflection,
Peer Learning,
Grassroots
understanding

Outer Change
1 Fellow
Transformation
of 5 Schools, 5
Headmasters, 50
Teachers & 500
Children

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Fellowship focus on youth

  • 2. Pressing Challenges In India Challenge 1: India is faced with too many problems Challenge 2: Lack of Leadership Challenge 3: No institutional learning programs to seed Change Leaders.. Young people, even from the top educational institutions in India remain, largely unexposed, if not indifferent, to these problems, to speak nothing of their resolution.
  • 3. Young Hi-fliers of Corporate India Covered in Money Today Young Designers showcase Indian ethnic wears in Paris Fashion Week Young IT Indian Professionals in demand in the west More than 3000 Young doctors leave India for studies and practice abroad every year.
  • 4. YOUTH ARE KEEN BUT DISTRACTED BUT !!! • COMPETITION IS HIGH • PARENTS EXPECT ME TO SETTLE WELL IN LIFE - NEED A GOOD LIFE-STYLE, LUXURY, FAMILY AND STATUS • I NEED TO PAY MY MBA/IIT/ EDUCATIONAL LOANS • I HAVE NO ROLE MODEL, INSPIRATION OR GUIDE TO SHOW ME THE WAY AND BELIEVE IN MY POTENTIAL
  • 5. Today’s Youth are Tomorrow’s Nation Builders  Youth constitutes more than half of India’s population(under the age of 25)  Are Passionate, energetic, creative and fresh  Are full of ideas of social change and have the drive to make a difference  By 2020 India’s average age will be just 29 years making it the youngest country in the world Piramal Fellowship invests in the most important asset in India – YOUTH By 2020 more than 1000 Piramal fellows will be creating impact in varied domain
  • 6. Who is a Piramal Fellow? • Youth – – – – – Striving for excellence either academics or extra circulars Is a Team player Who require support in their Idea journey Leadership Skills shown in college and outside Who are ready to take the risk and embark on a 2 year journey • 2014-16 Batch target – 70 % Toppers from Top College & - 30 % from B List College
  • 7. Diversity Of Fellowship % % • • • • 30-Urban Schooled 30- Rural Schooled 30- State Location 10-Diverse Sources • A – 25- Pure Science, Applied Science, Engineering and Technology • B – 5 – Social Work and Development Studies • C – 20 -Commerce and Business Management • D – 20 - Art, Liberal Arts, Humanities, Arts and Aesthetics, Performing Arts, Literature, Language, Habitat Studies, Labour and Management, Population Studies, Anthropology • E - 20- Media and Journalism and Communication studies • F – 10 - Law, Design, Yoga, Architecture, Film Making, Medicine
  • 8. Number of Piramal Fellows Year 5 Year 6 Focus on Top Achievers 123 104 Year 4 Year 3 Year 2 Year 1 36 23 11 101
  • 9. Impact of Fellowship Inner Transformation 1 Fellow 2 Year + 730 Days of Action &Reflection, Peer Learning, Grassroots understanding Outer Change 1 Fellow Transformation of 5 Schools, 5 Headmasters, 50 Teachers & 500 Children