Learn how to use Google's AdWords tools to do keyword research. This one is a twist, however. We don't use the keyword planner at all.
Listen to the podcast and watch the video about how to do keyword research using the Display Planner.
2. Episode #11!!!
Dedicating this one to Google.
Let’s get started!
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3. Google AdWords, with a twist
Step by step…
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4. Go to Google
Search a Keyword Phrase
Pick a single result
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5. Go to the AdWords tool -- https://adwords.google.com
Tools – Display Planner – enter the URL of the site you just found
Get Ad Group Ideas
Choose Individual targeting ideas and Placements and Sites
Sort by Relevance
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6. Pick a few results
Go look at the sites
See what they post about
Shortcut: Google search – site:[URL] “KWP”
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7. Window Resizer (for Chrome browser) –
https://chrome.google.com/webstore/detail/window-
resizer/kkelicaakdanhinjdeammmilcgefonfh?utm_source=chrome-app-launcher-info-
dialog
Great for screencasting and getting aspect ratios right for rendering video
For more great lifehacks, subscribe to the Slackerize Newsletter.
http://slackerize.com/premium-newsletter/
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8. Thanks for listening.
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9. Internet Marketing Muscle – http://internet-marketing-muscle.com
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