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Google+

by Bill Davis
Internet Marketing Muscle
http://internet-marketing-muscle.com
What is Google+?
• It’s a social network

• It’s a Facebook killer

• It’s a Juggernaut
Juggernaut?
•
•
•
•

Think of everything Google provides
Wrap that in a neat little package
Call it Google+
World Domination
– Death of Facebook?
– Death of Twitter?
– Death of LinkedIn?
Google
https://www.google.com/intl/en/about/products/
Now is “the time”
• This isn’t the time to screw around
• Yes, drop everything
• DO THIS
• Or don’t—at your own peril
Google+ Overview
•

So what is Google+?
– Your profile

• “Authorship” included

– Circles

• aka “people”

– “The Stream”

• Just like Facebook, only better

– Photos

• HOT

– Communities

• Facebook groups, on steroids

– Events

• Integrated with Google Calendar, Hangouts, gmail, the works

– Hangouts

• Webinars on crack

– Pages (aka “business pages”)
• Free advertising

– Local (formerly “Google Local”)

• More free advertising, reviews, way better than Google Local (that thing sucked)
What’s Next?
• Your profile
– How to get started
– How to optimize it
– How to set up Google Authorship (and what
that means)

• Subscribe to get on the update list
– internet-marketing-muscle.com/subscribe/

• I will add you to my Google+ circles & you
will get occasional emails from me

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Google+ introduction

  • 1. Google+ by Bill Davis Internet Marketing Muscle http://internet-marketing-muscle.com
  • 2. What is Google+? • It’s a social network • It’s a Facebook killer • It’s a Juggernaut
  • 3. Juggernaut? • • • • Think of everything Google provides Wrap that in a neat little package Call it Google+ World Domination – Death of Facebook? – Death of Twitter? – Death of LinkedIn?
  • 5. Now is “the time” • This isn’t the time to screw around • Yes, drop everything • DO THIS • Or don’t—at your own peril
  • 6. Google+ Overview • So what is Google+? – Your profile • “Authorship” included – Circles • aka “people” – “The Stream” • Just like Facebook, only better – Photos • HOT – Communities • Facebook groups, on steroids – Events • Integrated with Google Calendar, Hangouts, gmail, the works – Hangouts • Webinars on crack – Pages (aka “business pages”) • Free advertising – Local (formerly “Google Local”) • More free advertising, reviews, way better than Google Local (that thing sucked)
  • 7. What’s Next? • Your profile – How to get started – How to optimize it – How to set up Google Authorship (and what that means) • Subscribe to get on the update list – internet-marketing-muscle.com/subscribe/ • I will add you to my Google+ circles & you will get occasional emails from me

Notas do Editor

  1. It’s a social network - Think of all the social networks out there: Facebook, twitter, LinkedIn, Pinterest, even YouTube. What do they have in common? User-generated content, two-way communication, almost in real-time It’s a Facebook killer – Really? Facebook has 1 billion users, and many of them are on Facebook every day, for hours at a time. Google doesn’t have nearly that much…but then again, neither did Facebook It’s a Juggernaut – Mark my words, Google+ is the real deal. It’s only going to get bigger. Google is the ONLY company in existence that can make a network like Google+ grow exponentially for the next 10,20, maybe even 100 years. Think about it – they own a lot of data. We willingly (or even begrudgingly) give it to them, too. Hell, even the NSA gets its data from Google! Google is where it’s at. They’ve set themselves up for massive success and you can jump on or get left behind.
  2. List every product or service google has: Search, YouTube, Gmail, Google+, images, Android, Fiber, Google Glass. Go here for a list - https://www.google.com/intl/en/about/products/ Note that this isn’t everything Google is doing. They are working on a car that drives itself. You think they won’t use that data to track your location, where you go, where you shop? It may seem scary, but at the end of the day, Google is the only company with the vision, financial resources, and DNA embedded in their culture to do this. Wrap that in a neat, tightly integrated package: Call it Google+ World Domination Death of Facebook Death of Twitter Death of LinkedIn OBJECTION It’s a ghost town – there certainly isn’t as much interaction as in Facebook Why this is good – this is a GREAT thing. Here’s why: Your posts stay near the top of the stream longer. Facebook has become a cesspool of bitching, complaining, and outright meanness. Google+ isn’t that yet. Of course, it could become that. For marketers, however, it’s a relatively clean environment that isn’t being used a lot (again “yet”) by marketers…and if you use it wisely, you can capitalize on that.
  3. This isn’t the time to screw around Yes, drop everything DO THIS Get onboard now. Take the “first mover advantage”. Or don’t—at your own peril – this really is a no-brainer. Get on now and reap the benefits or be timid and lose precious time that you won’t be able to recover. It’s that simple.
  4. Google+ Overview Profile Circles The Stream Photos Communities Events Hangouts Pages Local
  5. Your profile How to get started How to optimize it How to set up Google Authorship (and what that means) Subscribe to get on the update list internet-marketing-muscle.com/subscribe/ I will add you to my Google+ circles & you will get occasional emails from me