Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Individual assignment - Hou Suo Cun(东风镇)in Guizhou province
1.
2.
Dong Feng Zhen, Hou Suo Cun(乌当区 东风
镇) is located at north-east of Guiyang city(贵
阳市).
The total area of Dong Feng Zhen is
approximately 73.67km2.
The town currently puts high concentration
on economic, technology and tourism.(经济
强镇、科技重镇及旅游大镇)
3.
4. Environment
factor
Details
Natural
•No frost
•High humidity(Average rainfall rate:1179 mm)
•Full of national heritage(e.g. Yudong Gorge Scenic Area渔洞峡风
景名胜区)
Demographic
Total population: 2.7 million people
Population density: 366人/km2
Ethnic market: 13 ethnic nations (Mainly han and
miao)(汉族、苗族)
Economic
Original focus: Industrial (minerals extraction)
Current main focus:(三化同步)
•Economical
•Technological
•Tourism
5. technology
•Transportation: Convenient (highway nearby)
(E.g. A new railway to Beijing will be
finished construction in 2013)
•Well constructed water, electricity and
communication facilities
Social-cultural
They are not willing to suffer from the difficult situation with
industry interruption. Whenever there is any extraction activities of
minerals in the place, there will be
pollution of water
destruction of houses
Micro dust in the area
Therefore, the residents are mad
at the local mineral extractors.
Political-legal
Dozens of investment project is introduced from the official
website in Guizhou---Hou Suo Cun.
(website:http://www.investgz.gov.cn/zsxm.xhtml)
(E.g. 100 tourism spot, foreign investment
Opportunity
7.
As acquiring many prominent natural resources,
which include Heaven Hall hole, Babel hole
A 2 billion tourism project will be constructed in the
nearest future. It calls the “Qingrengu eco-tourism
complex project”(情人谷”生态旅游综合体项目)
A newly developed “Dongfeng First City Urban”
Complex(东风第一城城市综合体) will be in use.
PROs:
1) Tourist attraction for more sales volume
2) Boost reputation of our own brand
10.
According to the policy of Guizhou people republic
government in 1998, Guizhou Province has further
improve the investment environment.
Exempted from enterprise income tax for two years for all
foreign investment
All financial institutions, in accordance with national
credit policy, have to extend loans equally to foreign
investors
All Water, electricity, gas, telecommunications and other
charges charge the same price as the local enterprises do
All foreign investor’s copyright, patent, trademark, and
drawings, design, technical specifications, technical
specifications, computer software and other intellectual
property rights are under the protection of law
12. With regard to the segmentation attractiveness, Dragonfly white shoes aims to
promote the virtue of
Environmental Protection.
13. Strategy marketing
Dragonfly white shoes
co., ltd
Local retailer
1. Make contact to the local retailer who currently suffering from the pollution.
Internal marketing
• Regarding on the poor situation of the local retailers there (house
destruction, poor air quality),
Hire the local residents or use local retailer
we can drive them to support the concept of “Going green”
Explain how we made shoes with minimum pollution
Redevelop their recognition of the importance on environmental
protection
15. Local retailer
Local
residents
Relationship marketing
•With the social bond between the local residents, they can create resonance
on the circumstance
•As do one reckon the importance of environment, more will agree.
•Consume our product
16. Local
retailer
tourist
Promotion(communication)
•Promote the concept of “going green”
•Explain how the extraction of minerals is influencing the locals, draw their attention on the
message
•Call for their support
•Encourage them to preserve the environment
•Purchase our product to support the environment
17. Local residents
Tourist
Advocates
Forming strong customer bonds
Build a good relationship with the local residents and tourist
Interpret their living condition for local residents
Discuss more about their viewpoints in environmental protection with the
tourist
With who with the same viewpoint, retain the customers and transform
them to be advocates
18. Partnership marketing
•To create continual customer relationship with the customers with
capital, capability and potential.
•They should be with high margin, mostly the businessman.
19.
Construct a good relationship (guanxi) with the
government officer.
Interpret the willing of government official
As a market entry research
Recommend them to use our product if possible
Be aware of the product price
Aims at tourist and local residents
Local residents
▪ Simple and neat, low in price
Tourist
▪ More special features, relatively higher in price (with ethnic features)
20. Recycle rope from industry
Handcraft regenerate
canvas
Recycle rubber from tyre
21. 1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
“情人谷”生态旅游综合体项目. Retrieved from http://www.investgz.gov.cn/pro-8378.xhtml
贵州贵阳乌当区东风镇. Retrieved from
http://www.tcmap.com.cn/guizhou/wudangqu_dongfengzhen.html
首页》工作信息》工作进展》文章. Retrieved from
http://xxgk.gzwd.gov.cn/xxgk/jcms_files/jcms1/web63/site/col/col959/index.html
在乌当东风镇高穴村公路两旁露天采砂. Retrieved from
http://news.gog.com.cn/system/2013/10/10/012749907.shtml
东风镇. Retrieved from
http://baike.baidu.com/subview/1057701/5812355.htm?fromId=1057701&from=rdtself
07 贵阳市乌当区东风第一城城市综合体. Retrieved from http://www.investgz.gov.cn/dp0000000000001816.xhtml
地理位置. Retrieved from http://www.investgz.gov.cn/dp-0000000000003951.xhtml
乌当区东风镇. Retrieved from http://www.hkcd.com.hk/node_29479.htm?cx=partner-pub8154722042968596%3Amt96mluvzbj&cof=FORID%3A11&ie=utf-8&q=%
乌当区东凤镇高穴二组附近砂石厂开采震坏房子. Retrieved from
http://zt.gog.com.cn/system/2011/09/05/011190627.shtml
东风镇基本情况. Retrieved from
http://sfxcz.gzjs.gov.cn/content.jsp?urltype=news.NewsContentUrl&wbtreeid=1074&wbnewsid=1105
贵州省进一步放宽政策改善投资环境的若干规定. Retrieved from
https://hkxprd0610.outlook.com/owa/?wa=wsignin1.0
东风镇开展土地、矿产资源违法违规专项整治行动. Retrieved from
http://xxgk.gzwd.gov.cn/xxgk/jcms_files/jcms1/web63/site/art/2013/10/22/art_960_52060.html
贵阳市郊采砂猛于虎 大片林地沙化村民无法安身. Retrieved from
http://www.ceee.com.cn/html/2013-9-24/news45564.html
乌当区. Retrieved from http://baike.baidu.com/view/928140.htm#4
东风镇稳步推进拆迁安置 确保铁路建设顺利实施. Retrieved from
http://xxgk.gzwd.gov.cn/xxgk/jcms_files/jcms1/web63/site/art/2012/9/6/art_963_39808.html