New digital media dominated the 2008 presidential election. The document contrasts the "old political media" of mass media like newspapers and rallies with the "new political media" of the Internet, email, blogging, and social media. The new media reaches more diverse groups, engages younger voters, and allows for two-way communication. However, it can also be overwhelming and leave out non-tech savvy groups. The future of politics may include more voter involvement, youth who are more knowledgeable about politics, and information that spreads more quickly through new digital channels.

1. New digital media dominates the
2008 Presidential Election
Bilkay Taner
COM 300
Group Presentation
2-18-09

2. Reading
• Reading:
Campaign Ads, Online Messaging, and Participation:
Extending the Communication Mediation Model.
• Journal of Communication
• Authors: Shah, Cho, Gotlieb, Hwang, Lee

3. The OLD vs. NEW Political Media
Old Political Media New Political Media
• Many Filters • A lot of information sharing
• Voters are distant • Voters can interact easily
• Reaches fewer voters • Reaches many voters
• Limits information distribution • Many distribution channels
• Communication Channels old • Uses Internet, E-mail, blogging
• Isolates younger voters • gives hope to younger voters
• Controls Journalists • Listens to younger voters
• Communication too slow • Understands Blogger generation
• Communicates effectively
• Communicates often using many
platforms
•What do the differences mean to you?

4. Who are the receivers?
Old Political Media New Political Media
• • Younger voters (usually stays away from politics)
The usual Blue/Red State voters
• • Technically Savvy (bloggers/web surfers)
Older voters
• • Open to new ideas
Non-Technical voters
• • Lives in metropolitan areas
More rural communities
• • More educated
Depend on Mass Media
•What did you like about the 2008 Presidential Campaign?
And what did you not like?

5. The Pro’s & Con’s of New Political Media
Pro’s: Con’s:
• Reaches diverse groups of people • Can be too much information
• Is Inclusive to public • Overwhelming for non-techy person
• Provides greater knowledge • Has too much control over information
• Can Bypass Big Media • Can appear to unfocused
• Uses multiple media platforms (web, • Leaves Big Media out (less important)
email, blogging, video)
• Can react quickly to rumors
• Creates a sense of community
•What are the Pro’s and Con’s for you?

6. Images from 2008 Presidential Election
Old Campaign New Campaign
•
•Email
• Big Media •WEB
• News paper •Blog
• Rallies •Direct
• Industry • Gadget
•Which image did you see most in 2008? And why?

7. The future of Politics
The Future
• Increased Voter Involvement
• Two way communication with candidates
• Web-Site main form of Communication
• More public fundraising through Web
• More Moderate candidates?
• Youth more knowledgeable (Politics)
• Technically Savvy (bloggers/web surfers)
• Political voice of international Americans
• Information spreads faster through new
digital media
• Are you a better voter as a result of new media?
•why?

8. Thank you!

9. YouTube
Citations
• YouTube Video - Politics and Business
Shah, D., Cho, J., Nah, S., Gotlieb, M., Hwang, H., Lee, N., et al.
(2007, December). Campaign Ads, Online Messaging, and
•YouTube Video - NPR Interview
Participation: Extending the Communication Mediation Model. Journal
of Communication, 57(4), 676-703. Retrieved February 12, 2009,
•YouTube Video
doi:10.1111/j.1460-2466.2007.00363.x