Gamification involves using elements of game play to improve user adoption, engagement, and retention. It has been shown to increase metrics by 2-10 times. Games immerse users in "blissful productivity" and can motivate them to solve problems. Case studies demonstrate how gamification increased average driving speeds and recycling participation. Successful gamification considers goals, achievements, social aspects, and tasks to guide user behavior rather than just winning and losing. Both amateurs and professionals are using gamification, which involves designing game elements, testing prototypes, and developing for mobile and social platforms. Gamification shows potential in areas like education, health, and finance.

1. System Gamification William Volk CCO, PlayScreen, LLC