1. Concept Summary of Direct From DELL Strategies That Revolutionized an Industry By Michael Dell

2. Timeline 1980 Purchased first computer and takes it apart 1983 Wanted to beat IBM, Sells upgraded PCs out of UT Dorm Room 1984 Registers Dell Computer Corporation DBA PC’s Limited Sells Direct to end users 1986 12 mhz 285 based system. 30 day money back guarantee 1987 International subsidiary in UK 1988 Initial IPO $30 million 1989 Accumulates excess inventory 1990 First to sell through retail CompUSA, Best Buy, WalMart 1991 Converts entire line to 486… high technology priority 1993 $2 Billion in sales

3. Timeline 1994 Launches Latitude Notebook Setting new records on battery life. 1996 Introduces PowerEdge servers for small and medium server markets 1998 Solidifies internet market. $12 million per day from customers. Sets up supplier network.

11. Dell Market Structure Changes Over Time