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Startup pitch workshop
Majoran Distillery 2013
Who am I?
What do I know?
• Tech journalist, media relations
What do I know?
• Tech journalist, media relations
• Microsoft product guy
What do I know?
• Tech journalist, media relations
• Microsoft product guy
• Yahoo! product guy 1997-2002
What do I know?
• Tech journalist, media relations
• Microsoft product guy
• Yahoo! product guy 1997-2002
• Bluepulse - Silicon Valley, 3M users, $10M VC
What do I know?
• Tech journalist, media relations
• Microsoft product guy
• Yahoo! product guy 1997-2002
• Bluepulse - Silicon Valley, 3M users, $10M VC
• Pollenizer, Startmate, BlackbirdVC
What do I know?
• Tech journalist, media relations
• Microsoft product guy
• Yahoo! product guy 1997-2002
• Bluepulse - Silicon Valley, 3M users, $10M VC
• Pollenizer, Startmate, BlackbirdVC
• Chromasun, TrainerPlatform, BugHerd,
OtherLevels, ScriptRock, Bugcrowd
What do I know?
• Tech journalist, media relations
• Microsoft product guy
• Yahoo! product guy 1997-2002
• Bluepulse - Silicon Valley, 3M users, $10M VC
• Pollenizer, Startmate, BlackbirdVC
• Chromasun, TrainerPlatform, BugHerd,
OtherLevels, ScriptRock, Bugcrowd
• The New Agency
What do I know?
add your text here
add your title hereLet’s get started!
Why is your pitch important?
1.What does my pitch do?
Why is your pitch important?
1.What does my pitch do?
2.How soon does my pitch need to be great?
Why is your pitch important?
1.What does my pitch do?
2.How soon does my pitch need to be great?
3.When do I get to stop pitching?
Why is your pitch important?
Good pitches need
5 things
1.Have a beginning and an end
Good pitches need
5 things
1.Have a beginning and an end
2.Connect the teller and the audience
Good pitches need
5 things
1.Have a beginning and an end
2.Connect the teller and the audience
3.Teach us lessons about the world/ourselves
Good pitches need
5 things
1.Have a beginning and an end
2.Connect the teller and the audience
3.Teach us lessons about the world/ourselves
4.Engage our emotions, senses, imagination
Good pitches need
5 things
1.Have a beginning and an end
2.Connect the teller and the audience
3.Teach us lessons about the world/ourselves
4.Engage our emotions, senses, imagination
5.Engage memory and create retention
Good pitches need
5 things
The 5 stages of a pitch
1. Interruption
The 5 stages of a pitch
1. Interruption
2. Engagement
The 5 stages of a pitch
1. Interruption
2. Engagement
3. Acceptance
The 5 stages of a pitch
1. Interruption
2. Engagement
3. Acceptance
4. Comprehension
The 5 stages of a pitch
1. Interruption
2. Engagement
3. Acceptance
4. Comprehension
5. Retention
The 5 stages of a pitch
1. Interruption
2. Engagement
3. Acceptance
4. Comprehension
5. Retention
6. Repetition
The 5 stages of a pitch
The narrative arc
Setting
Characters
Problem or
conflict
Crisis
Resolution
Conclusion
• Epic
• Myth
• Mystery
• Romance
• Adventure
• Science fiction
• Comedy
• Real-life inspiration
• Parable
• Anecdote
• Episodic
Story frameworks
1. Memorable appearance
2. Humour
3. Surprise
4. Sadness
5. Don’t start at the beginning
6. Don’t talk
Six delivery ideas
1. Pitch
2. Projection
3. Pace
4. Pause
Four aspects of voice
Record your ongoing story
• Fortnightly or monthly email report to users and
fans
Record your ongoing story
• Fortnightly or monthly email report to users and
fans
• Blog, Twitter, Facebook
Record your ongoing story
• Fortnightly or monthly email report to users and
fans
• Blog, Twitter, Facebook
• YouTube, Vimeo, Instagram, Path, Foursquare
Record your ongoing story
• Fortnightly or monthly email report to users and
fans
• Blog, Twitter, Facebook
• YouTube, Vimeo, Instagram, Path, Foursquare
• Music, food, books, events, pubs, cafes,
cocktails...
Record your ongoing story
• Fortnightly or monthly email report to users and
fans
• Blog, Twitter, Facebook
• YouTube, Vimeo, Instagram, Path, Foursquare
• Music, food, books, events, pubs, cafes,
cocktails...
• Employees, investors, media, your mum, your
partner, your kids and you will want this one day
Record your ongoing story
add your text here
add your title herethanks!
Any questions?

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Majoran Distillery pitch workshop aug 2013

  • 3. What do I know?
  • 4. • Tech journalist, media relations What do I know?
  • 5. • Tech journalist, media relations • Microsoft product guy What do I know?
  • 6. • Tech journalist, media relations • Microsoft product guy • Yahoo! product guy 1997-2002 What do I know?
  • 7. • Tech journalist, media relations • Microsoft product guy • Yahoo! product guy 1997-2002 • Bluepulse - Silicon Valley, 3M users, $10M VC What do I know?
  • 8. • Tech journalist, media relations • Microsoft product guy • Yahoo! product guy 1997-2002 • Bluepulse - Silicon Valley, 3M users, $10M VC • Pollenizer, Startmate, BlackbirdVC What do I know?
  • 9. • Tech journalist, media relations • Microsoft product guy • Yahoo! product guy 1997-2002 • Bluepulse - Silicon Valley, 3M users, $10M VC • Pollenizer, Startmate, BlackbirdVC • Chromasun, TrainerPlatform, BugHerd, OtherLevels, ScriptRock, Bugcrowd What do I know?
  • 10. • Tech journalist, media relations • Microsoft product guy • Yahoo! product guy 1997-2002 • Bluepulse - Silicon Valley, 3M users, $10M VC • Pollenizer, Startmate, BlackbirdVC • Chromasun, TrainerPlatform, BugHerd, OtherLevels, ScriptRock, Bugcrowd • The New Agency What do I know?
  • 11. add your text here add your title hereLet’s get started!
  • 12. Why is your pitch important?
  • 13. 1.What does my pitch do? Why is your pitch important?
  • 14. 1.What does my pitch do? 2.How soon does my pitch need to be great? Why is your pitch important?
  • 15. 1.What does my pitch do? 2.How soon does my pitch need to be great? 3.When do I get to stop pitching? Why is your pitch important?
  • 17. 1.Have a beginning and an end Good pitches need 5 things
  • 18. 1.Have a beginning and an end 2.Connect the teller and the audience Good pitches need 5 things
  • 19. 1.Have a beginning and an end 2.Connect the teller and the audience 3.Teach us lessons about the world/ourselves Good pitches need 5 things
  • 20. 1.Have a beginning and an end 2.Connect the teller and the audience 3.Teach us lessons about the world/ourselves 4.Engage our emotions, senses, imagination Good pitches need 5 things
  • 21. 1.Have a beginning and an end 2.Connect the teller and the audience 3.Teach us lessons about the world/ourselves 4.Engage our emotions, senses, imagination 5.Engage memory and create retention Good pitches need 5 things
  • 22. The 5 stages of a pitch
  • 23. 1. Interruption The 5 stages of a pitch
  • 24. 1. Interruption 2. Engagement The 5 stages of a pitch
  • 25. 1. Interruption 2. Engagement 3. Acceptance The 5 stages of a pitch
  • 26. 1. Interruption 2. Engagement 3. Acceptance 4. Comprehension The 5 stages of a pitch
  • 27. 1. Interruption 2. Engagement 3. Acceptance 4. Comprehension 5. Retention The 5 stages of a pitch
  • 28. 1. Interruption 2. Engagement 3. Acceptance 4. Comprehension 5. Retention 6. Repetition The 5 stages of a pitch
  • 29. The narrative arc Setting Characters Problem or conflict Crisis Resolution Conclusion
  • 30. • Epic • Myth • Mystery • Romance • Adventure • Science fiction • Comedy • Real-life inspiration • Parable • Anecdote • Episodic Story frameworks
  • 31. 1. Memorable appearance 2. Humour 3. Surprise 4. Sadness 5. Don’t start at the beginning 6. Don’t talk Six delivery ideas
  • 32. 1. Pitch 2. Projection 3. Pace 4. Pause Four aspects of voice
  • 34. • Fortnightly or monthly email report to users and fans Record your ongoing story
  • 35. • Fortnightly or monthly email report to users and fans • Blog, Twitter, Facebook Record your ongoing story
  • 36. • Fortnightly or monthly email report to users and fans • Blog, Twitter, Facebook • YouTube, Vimeo, Instagram, Path, Foursquare Record your ongoing story
  • 37. • Fortnightly or monthly email report to users and fans • Blog, Twitter, Facebook • YouTube, Vimeo, Instagram, Path, Foursquare • Music, food, books, events, pubs, cafes, cocktails... Record your ongoing story
  • 38. • Fortnightly or monthly email report to users and fans • Blog, Twitter, Facebook • YouTube, Vimeo, Instagram, Path, Foursquare • Music, food, books, events, pubs, cafes, cocktails... • Employees, investors, media, your mum, your partner, your kids and you will want this one day Record your ongoing story
  • 39. add your text here add your title herethanks! Any questions?