An overview of Big Spaceship’s strategic and creative process in developing an iPhone app for UrbanDaddy. For more info, visit: http://www.bigspaceship.com/portfolio/the-next-move/

1. the next move
an iPhone app for UrbanDaddy
January 2010

2. challenge

3. help city-goers plan
this style-conscious crowd wants to stay “in the know.”

4. build an adventure
incorporate a luxury car into the experience.

6. strategy

7. personalize mobile
finding a restaurant is easy. personalizing your night out isn’t.

8. be holistic
factor in the who, what, where and why...not just the destination.

9. marry function + style
blend curated content with intuitive functionality and rich design.

10. concept #1: cards

14. concept #2: train

18. tactics

19. make it!
collaboration, rich animation, flash tests, client reviews, etc., etc.

21. tell a story
deliver results in interchangeable fragments that create a narrative.

24. offer details
ensure that a map, phone number and description are at your fingertips.

26. make it fun
incorporate a “randomized” option to convey the idea of living a little...a lot.

29. 2009 awards
- Best Mobile App
- WebPick of the Day
- Silver in Lifestyle Games & Applications
- Member’s Choice Finalist in
Creative Mobile Marketing

30. thanks.