Falcon's Invoice Discounting: Your Path to Prosperity
Ses social comparison theory
1. San Francisco • September 10–13, 2013 • #SESSF @SESConf
improving lives via social ads
spot liars, prod pain points, touch aspirations
aaron levy
seer interactive
ppc team lead
2. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
BIG A
smaller a
…like the first two letters of my name…
@bigalittlea
get it?
31. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
meet people like you
get a discount
cool pants for cyclists
have a great birthday
32. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
meet hot babez
treat yourself
elite cycling pants
party in the vip
43. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
be more efficient
hit your sales figures
advance your career
ensure compliance
44. San Francisco| September 10–13, 2013 | #SESSF | @SESConf
@bigalittlea
become the next ceo
advance your career
win an addy
improve your product