1. client + agency = <3
aaron levy
director of ppc

2. seer.is/heromance
@bigalittlea

3. we’ve got a
paperclip team
titanaura.deviantart.com
@bigalittlea

4. @bigalittlea
MAJIC MONEY MASHEEN

5. a little one
sided, no?
kittycat33.deviantart.com/
@bigalittlea

6. PURSUIT
DATE
LOVE
TRUST
TIMING
TARGET
@bigalittlea

7. why are you looking for a
ppc agency?
TRUST
@bigalittlea

8. do your values align?
TRUST
@bigalittlea

9. do people search
for your product?
simpsons.wikia.net

10. who is your audience?
TARGETS
@bigalittlea

11. is it
realistic?

12. what does success look like?
TARGETS
@bigalittlea

13. MOAR HITZ!
IMPROVE
RANKINGS
@bigalittlea
SPEND MONEY
MORE
CONVERSIONS
SHOW FOR KEY
PHRASES
BETTER CTRBE NUMBER ONE
IN GOOGLE
DECREASE
SEE PEE SEE’S

14. SALES VISIBILITY

15. 15
when do you
want to kick off?
TIMING
@bigalittlea

16. tomorrow!

17. i'll take
whatever

18. PURSUIT
DATE
LOVE
@bigalittlea
TRUST
TIME
TARGETS
SHARE
SPRAWL
SPEAK

19. what are you paying us for?
SHARE
@bigalittlea

20. SHARE

21. answer
business
questions

22. keep track
just in case

23. SPEAK
@jaibee

24. WISDOM OF
CROWDS

25. please pardon
misspellings
sent from a
mobile device

26. check-in calendar

27. 27
what challenges face the
rest of the company?
SPRAWL
@bigalittlea

28. what do
customers
ask for?
simpsons.wikia.com

29. what are
your growth
goals?
simpsons.wikia.net

30. what’s the
future of the
company?
jrj-socrates.com

31. 31IMPROVED WORK
SPRAWL
EXTENDED FAMILY
rugrats.wikia.com

32. PURSUIT
DATE
LOVE
@bigalittlea
TRUST
TIMING
TARGET
SHARE
SPRAWL
SPEAK
REVEAL
REFRESH
REVOLUTIONIZE

33. keep things
fresh

34. “another agency called us
and offered an audit. what
should we do?”
REVEAL
@bigalittlea

35. @nick_vigg
@lokiducks

36. seer.is/ppcaudits

37. what opportunities
can you find?
REVEAL
@bigalittlea

38. “we’re giving you a
new account team”
REFRESH
@bigalittlea

39. NO.
WHY?
I HATE YOU.

40. we’re shuffling things
around and think we have a
great fit for your account.
is it okay if we shift your
team?
REFRESH
@bigalittlea

41. set expectations
with a clear plan

42. 42
what else can we do?
REVOLUTIONIZE
@bigalittlea

43. break out of
your shell
elimmc.deviantart.com/

44. 44
REVOLUTIONIZE
75%
now
15%
new
10%
next

45. 45
REVOLUTIONIZE
now

46. 46
meat and potatoes
REVOLUTIONIZE

47. 47
REVOLUTIONIZE
new

48. 48
new versions of the old
REVOLUTIONIZE

49. 49
REVOLUTIONIZE
next

50. 50
OOOOH SHINY!!!
REVOLUTIONIZE

51. PURSUIT
DATE
LOVE
@bigalittlea
TRUST
TIMING
TARGET
SHARE
SPRAWL
SPEAK
REVEAL
REFRESH
REVOLUTIONIZE

53. you may just
meet your
dream client
peanuts.wikia.com/

54. seer.is/herocareer