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Google UnBound Conference, NYC, January 18, 2007

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IdeaVine Consulting
IdeaVine Consulting

Notes from Google UnBound conference for book publishing industry

Economia e finançasNegócios
1 de 14
Jim Gerber, Content Partnerships Director, Google Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trend Implication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Angela D’Agostino, VP of Business Dev & Marketing, Bowker State of the Industry Today vs. 10 years ago ,[object Object],[object Object],[object Object],Bestseller list composition Growth in online channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Growth in titles and publishers ,[object Object],[object Object],[object Object],[object Object]
David Worlock, Chairman, Electronic Publishing Services Ltd Observations on the State of the Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chris Anderson, Wired Magazine On Long Tail observations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Quick review of Long Tail Evidence of Long Tail in books ,[object Object],[object Object],[object Object],[object Object],[object Object],Conclusions for book publishers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chris Anderson, Wired Magazine On blogging as DIY marketing case study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overview of blog activity Marketing tactics Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Seth Godin On opportunities in book publishing Economic models Define publishing in terms of finding ideas and connecting people WOM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Seth Godin On opportunities in book publishing Free digital books Lessons from music industry Other advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Books as souvenirs ,[object Object],[object Object],[object Object]
Author panel: Cory Doctorow, Author, Blogger, Academic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Free digital books as promotional tool BoingBoing.net ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Podcasts
Author panel: Cory Doctorow, Author, Blogger, Academic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reader engagement Future of eBooks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Author panel: Cory Doctorow, Author, Blogger, Academic Book search ,[object Object],[object Object],Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],Economic models ,[object Object],[object Object],[object Object],[object Object],[object Object]
Author panel: JA Konrath ,[object Object],[object Object],Publisher mindset Author brand ,[object Object],[object Object],[object Object],[object Object],Book marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Distribution ,[object Object],[object Object]
Author panel: Josh Kilmer-Purcell ,[object Object],[object Object],[object Object],Case example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stats MySpace activities Viral video
Tim O’Reilly, O’Reilly Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Web 2.0? Redefining book publishing ,[object Object],[object Object],[object Object]
Tim O’Reilly, O’Reilly Media O’Reilly Book Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Safari Books Online

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Google UnBound Conference, NYC, January 18, 2007

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