En el marco de la presentación de la Academia de Inbound Marketing para el proximo año 2016, la Agencia de Inbound Mkt BIB 360 junto a DOTZERO SMART TRAINING lanzamos los nuevos cursos para capacitarse en Inbound Mkt, Content Mkt y todas las temáticas y conceptos que lo contienen.

1. Agencia de
Inbound Marketing
DOTZERO
Smart Training
2016 Inbound
Marketing Academy

2. SMART TRAINING
DOTZERO
Since 2000
FOR PROFESSIONALS AND COMPANIES

3. 2
About us
Together with professionals and companies grow
"We are a professional
standard for over 15 years"
Since 2000 we have focused on enhancing skills for design professionals, and
introducing the world of marketing tolls and techniques.
More than 9,000 professionals and over 3,000 companies have gone through our
training center in the last 15 years.
Marcelo Cutini

4. Being chosen training center for professionals and companies for our innovation, excellence and service.
Being recognized by the warmth and professionalism of our team and our contribution to the growth of the community.
Latin America in the vanguard of inbound marketing.
VISION

5. Serve professionals and companies throughout
Latin America, training them in the world of
marketing and startups, helping them achieve their
goals for skills and knowledge.
MISSION

6. We Timeline
2000-2015
Became Google Academy to certify
students sent by Google in AdWords
2005 2010
2012 2016
In 2016 we will become the first Academy
Inbound in LATAM
Become DOTZERO training center to help
professionals and companies to improve and
grow
Launched Digital Marketing
curriculum.
2000
Founded (ALDEA)MAC, the world's largest community of Apple
users in spanish language a reference in the world of design and
communication in LATAM

7. The four modalities
of DOTZERO training

8. OnSite Courses
In our Training Center
we offer 60 different
courses in digital
marketing,
entrepreneurs, graphic
design, web design and
UX/UI
OnLine Courses
With a new instructional
design we offer more
than 20 different
courses using a
customized LMS on
WordPress
InCompany Courses
More than 1,000
companies have been
trained in numerous
topics in their own
offices. We develop
courses tailored to each
client.
Events
We organize regularly
paid and free events
aimed at mass
audiences or specific
targets

9. 8
Teaching process
Instructional Design
START
END
Research Select an expert
Create content
Instructional
Design
Create tests and
evaluations
Keep updated
content
Pedagogical training
for expert
1 2
345
6 7

10. 9
We have the
best team of
teachers

11. 10
Meet Marcelo Cutini
Founder & CEO
Expert in design for publishing and digital marketing, founder of one of the most dynamic
centers of professional training in Latin America.
Technology guru, experience entrepreneur, sought-after presenter on new technologies
for marketing
Content Writing
Leadership
Public Speaking
Marketing
+54 11 5239 3030
+54 911 3241 0785
mcutini@dotzero.org
www.dotzero.org! "

12. Peter Drucker
“Everything that can be measured
can be improved”

13. 12
Main training areas
Our main topic areas are ...
46%
25%
8%
21%
Canvas Business Model, Value
Proposition Design, GTD, Startups,
eCommerce, SCRUM, Business Plan
Email Marketing, SEM, SEO, Analytics,
Community Management, Facebook
Marketing, Social Media, LinkedIn,
Storytelling for business
UX Design, UI Design, Lean UXHTML5 & CSS3, jQuery, JavaScript,
Photoshop, Illustrator
Digital Marketing
Web & Graphic Design
Entrepeneurs
UX Design

14. 13
9,278
Students
2,456 22 1,825
Companies Teachers Courses
In the last 15 years we have provided more than 30,000 hours of training to more than 9,000 students
We Work With Passion
in Every Training
589
AdWords
Students
Certified

15. 14
We Are a Dinamic Training Center
with Dinamic Students
Designers
2,578
Marketers
2,154
CMs
1,898
Entrepreneurs
896
Others
1,752

16. 15
Students by course
Digital Marketing Students
We Help You
Grow Business
425
Google
Search
379
Google
Display
348
Facebook
Marketing
241
SEO
172
eCommerce
390
Facebook
Ads
281
LinkedIn Community
Management
366

17. Over the past 15 years, students come to train
on a regular basis to respond to the changes in
their career activities.
Many trained in graphic design tools are
returning now to DOTZERO to learn digital
marketing.
Best Experience
Our students choose us again and again. The average
percentage of courses for each student is 2.75 courses.

18. 17
What they are in DOTZERO ?
New trends
Certification
Improvements New skills
86%53%
27% 49%

19. 18
Our students
47%
Male Students
53%
Female Studens
18 > 25
26 > 35
35 > 45
45+
Age
18 > 25
26 > 35
35 > 45
45+
Age

20. Mariela Medina
Students Manager
alumnos@dotzero.org
Judith Brandi
Google Unit Manager
googleacademy@dotzero.org
Martín Cutini
Companies Manager
empresas@dotzero.org
Marcelo Cutini
CEO & Founder
mcutini@dotzero.org
Our Team

21. 2016 Inbound Marketing Academy
In association with B.I.B 360º leading Inbound
Marketing Agency, we will launch in 2016 the first
Imbound Marketing Academy in LATAM following the
global trend to advance the next level that requires
digital marketing.
15 years of experience, more than 30,000
hours of courses, 9,000 students and more
than 3,000 companies guarantee the
experience and trajectory of DOTZERO
training professionals in the world of
marketing, communication and design
DOTZERO
Since 18 years ago BIB 360 is an agency with strong
expertise in Inbound Marketing, currently focused on
helping to transform the marketing of companies.
B.I.B 360º

22. 21
Our Inbound Marketing Courses
INBOUND FUNDAMENTALS / ATTRACT / CONVERT / CLOSE / DELIGHT
Essentials of an
Effective Inbound Strategy
Optimizing Your Website for
Search Engines
Creating Content with a Purpose
The Fundamentals of Blogging Amplifying Your Content
with Social Media
Enticing Clicks with Calls-to-Action

23. 22
The Anatomy of a Landing Page Sending the Right Email
to the Right Person
The Power of Smarketing
Taking Your Sales Process Inbound Cultivating Happy Customers
Our Inbound Marketing Courses
INBOUND FUNDAMENTALS / ATTRACT / CONVERT / CLOSE / DELIGHT

24. Let’s Stay Connected
Linkedin.com/company/dotzero facebook.com/dotzero.org twitter.com/dotzerocursos