This document provides tips and lessons learned from creating premium WordPress plugins. It discusses why one should create premium plugins, important factors to consider like product, price, promotion, distribution and support. It notes that while passive income is appealing, premium plugins require ongoing work. The document offers specific dos and don'ts based on experience, like taking support time into account, having clear terms and conditions, reaching out to customers and not waiting to get started. Resources for further information are also provided.

1. Things I’ve Learned About
Creating a Premium Plugin
Brian Hogg
@brianhogg
brianhogg.com

2. Things I’ve Learned About
Creating a Premium Plugin
Why You Should Create a
Premium Plugin
Brian Hogg
@brianhogg
brianhogg.com

3. Working with JavaScript and WordPress
https://brianhogg.com/jswp
WordCamp Hamilton
https://hamilton.wordcamp.org/
Event Calendar Newsletter
https://eventcalendarnewsletter.com/

12. Now What?

13. Support

14. Market…ing?

15. • Product
• Price
• Promotion

16. 700,000+

17. GPL Fears

18. • Product
• Price
• Promotion
• Distribution

19. Services

20. Market vs. Code
(vs. client work)

21. Terms and Conditions

22. Some Dos and Don’ts
(From my experience)

24. Do take support time into
account

25. Don’t worry so much about
support to sales ratio in the early
days — it's a learning experience

26. Do know where to draw the
line (features, support, etc)

27. Don’t panic when
something goes wrong and
money is involved

28. Do have terms and
conditions

29. Do get excited when you get
money while you sleep

30. Don’t think it will be
“passive income”

31. Do set up a cha-ching sound
on your phone when you get
a sale

32. Don’t change pricing every
day or panic when there’s no
sales for a couple days

33. Do sell in USD

34. Don’t take features out of
the free version

35. Do reach out personally to
every single customer as
long as you can

36. Do list ALL THE THINGS
your plugin can do

37. Don’t expect to do only
products immediately

38. Do ask for help when you
need it

39. Don’t wait

40. Resources
http://wordpress.tv/2013/10/24/daniel-espinoza-creating-
and-selling-premium-wordpress-plugins/
https://brianhogg.com/how-to-start-selling-a-digital-product-
using-easy-digital-downloads/
https://deliciousbrains.com/awkward-addon-pricing-model-
wordpress-plugins/
http://wordpress.tv/2015/03/01/jonathan-buttigieg-
pourquoi-vous-devriez-vendre-un-plugintheme-premium/
Brian Hogg
@brianhogg
brianhogg.com