Social media

Social Media: Leveraging Web 2.0,[object Object],Brent Hoard,[object Object],Webmaster, Randolph-Macon College,[object Object]

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers.,[object Object],What is social media?,[object Object]

Social media is NOT the tools.,[object Object],Tools: Blogs, RSS, Twitter, Facebook, YouTube, Flickr, etc.,[object Object],Social media is about having conversations with consumers and constituents online, and LISTENING (and, hopefully, responding) to immediate feedback.,[object Object],Disclosure: Engaging with social media DOES require a (small) leap of faith.,[object Object],Simplified Definition,[object Object]

Why should government and non-profits (and business) care about what is going on in social media?,[object Object],Social Media by the Numbers ,[object Object]

The number of years for certain media to reach 50 million users:,[object Object],Radio: 38 years,[object Object], TV: 13 years,[object Object],Internet: 4 years,[object Object], iPod: 3 years,[object Object],Facebook: 100 million in 9 months (Source: Facebook),[object Object],iPhoneApps: 1 billion downloaded in 9 months (Source: Apple),[object Object],Social Media by the Numbers ,[object Object]

Percentage of companies using social media in hiring practices: 95%,[object Object], SOURCE: Jobrite Social Recruitment Survey,[object Object],Social Media by the Numbers ,[object Object]

There are now more than 200,000,000 blogs.,[object Object], SOURCE: Technorati,[object Object],Social Media by the Numbers ,[object Object]

54% of bloggers update content daily.,[object Object], SOURCE: ClickZ Stats SES Magazine, June 8,[object Object], 73% of active online users have read a blog,[object Object],SOURCE: Universal McCann Comparative Study on Social Media Trends April 2008,[object Object],90% of consumers trust peer opinions read on the web.,[object Object],SOURCE: July 2009 Nielsen Global Online Consumer Survey ,[object Object],Social Media by the Numbers ,[object Object]

The power of “crowd sourcing.”,[object Object], Users translated the entire Facebook web site into Spanish within 2-weeks by using a Wiki.,[object Object], Cost to Facebook.com?,[object Object],Social Media by the Numbers ,[object Object]

The power of “crowd sourcing.”,[object Object], Users translated the entire Facebook web site into Spanish within 2-weeks by using a Wiki.,[object Object], Cost to Facebook.com? ZERO.,[object Object], SOURCE: Facebook,[object Object],Social Media by the Numbers ,[object Object]

As of 2009, 25% of all links in search engines related to organizations and brands lead to use generated social media content.,[object Object], SOURCE: Marketing Vox & Neilsen Buzz Metrics, SES Magazine,[object Object],Social Media by the Numbers ,[object Object]

More than 1.5 million pieces of content are shared on Facebook, daily.,[object Object],The last available data is from 2008, and the rate is likely much higher now.,[object Object], SOURCE: Facebook (2008),[object Object],Social Media by the Numbers ,[object Object]

Generations Y and Z look at email as something “parents do.”,[object Object], In 2009, Boston College stopped distributing email accounts to incoming freshmen.,[object Object], SOURCE: The Chronicle of Higher Education,[object Object],Social Media by the Numbers ,[object Object]

By 2010, Generation Y will outnumber Baby Boomers and 96% of them have joined a social network.,[object Object],SOURCE: Grunwald Associates National Study,[object Object],Social Media by the Numbers ,[object Object]

Social media is not about “young people” though.,[object Object],Facebook reports that, by far, the largest growing constituency on their network is 55-65 year old females.,[object Object],SOURCE: Facebook,[object Object],Social Media by the Numbers ,[object Object]

The Field of Tools,[object Object]

Social media is not a fad.,[object Object],Social media represents a fundamental shift in the way we communicate to each other and to the businesses and organizations we rely upon.,[object Object],People are talking about you RIGHT NOW.,[object Object],So what’s the deal?,[object Object]

“It’s about conversations, and the best communicators start as the best listeners.”,[object Object],Brian Solis, Social Media Manifesto,[object Object],This isn’t rocket surgery.,[object Object], Join and Start Listening.,[object Object],How is it done?,[object Object]

There are thousands of social media tools available, but only so many hours in the day.,[object Object], Where do I need to be? Select wisely.,[object Object],You have infinite resources, right?,[object Object]

Selecting the right “networks” and tools is common sense.,[object Object],You are already aware of certain networks.,[object Object],There’s a reason why. ,[object Object],Big Names:,[object Object],Facebook, LinkedIn, Twitter, Flickr & YouTube,[object Object],Targeting Your Efforts,[object Object]

Who do you want to reach?,[object Object],General Public?,[object Object],Agency Members?,[object Object],Things to do:,[object Object],Establish goals,[object Object],Who will maintain the sites?,[object Object],How often will you update?,[object Object],Will you need an approval process to make updates?,[object Object],Who will be your voice?,[object Object],Establish policies,[object Object],Some Things to Think About.,[object Object]

Think about your audience first (Audience Analysis),[object Object],Why should they come to you and what will you offer them?,[object Object],Design and engage your sites around your audience,[object Object],Remember ARCS Motivational Design Model – Attention, Relevance, Confidence & Satisfaction,[object Object],Avoid ROT – Redundant, Outdated & Trivial,[object Object],Audience,[object Object]

Launch: 1997 (private),[object Object], 2006 (public),[object Object],Users: 400 million,[object Object],Daily Pageviews: 7 billion,[object Object],Web Rank: 2nd Most Popular Web site,[object Object],Pros: Free, Immense Audience, Popular,[object Object],Cons: Privacy, Login Req’d, 508?,[object Object],Facebook,[object Object]

Launch: 2005 (acquired by Google in 2006),[object Object],Daily Users: 350 million,[object Object],Daily Pageviews: 5 billion,[object Object],Web Rank: 3rd,[object Object],Pros: Free, Mobile, Large Audience, TV,[object Object],Cons: Flash-based, CC is bad (accessibility),[object Object],YouTube,[object Object]

Launch: 2002,[object Object],Daily Users: 70 million,[object Object],Daily Pageviews: 350 million,[object Object],Web Rank: 29th,[object Object],Pros: Buzz, Pageviews, Less SPAM,[object Object],Cons: Limited Purpose,[object Object],LinkedIn,[object Object]

Launch: 2003 (Acquired by Yahoo in 2005),[object Object],Daily Users: 70 million,[object Object],Daily Pageviews: 280 million,[object Object],Web Rank: 35th,[object Object],Pros: Free (Paid too), Large Audience, Indexed, Storage space, Slideshows,[object Object],Cons: Upload limits (Free version),[object Object],Flickr,[object Object]

Launch: 2000,[object Object],Users: 190 million +,[object Object],Daily Pageviews: 670 million (low estimate),[object Object],Web Rank: 11th,[object Object],Pros: Free, Fast, Buzz, LARGE audience, Access, Mobile, API/Apps,[object Object],Cons: Esoteric, Somewhat niche, Outages,[object Object],Twitter,[object Object]

Facebook: ,[object Object],7,240 unique viewers to a single photo gallery (6,179 viewers the next day) – Peer Sharing,[object Object],4,946 unique visitors came to RMC.edu in April via Facebook sources,[object Object],Flickr:,[object Object],1,815 unique visitors to RMC.edu from Flickr,[object Object],Wikipedia:,[object Object],1,350 unique visitors,[object Object],Twitter:,[object Object],1,024 unique visitors,[object Object],YouTube:,[object Object],~200 unique visitors,[object Object],Admissions video viewed 1000 times in 2009/10 by a global audience,[object Object],The Digital Payoff,[object Object]

http://www.google.com/profiles/SBrentHoard,[object Object],http://www.facebook.com/brenthoard,[object Object],bhoard@rmc.edu,[object Object],Connect With Me,[object Object]

http://www.facebook.com/RandolphMacon,[object Object],http://www.rmc.edu/youtube,[object Object],http://twitter.com/randolphmacon,[object Object],http://www.rmc.edu/linkedin,[object Object],http://www.flickr.com/photos/randolphmacon,[object Object],Connect With R-MC ,[object Object]

Social media

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