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Blair Hickman
Blair Hickman
Tecnologia
1 de 36
WHERE DO PEOPLE LIVE ONLINE?
OWN YOUR BEAT
BUILD EXPERTISE
ENGAGE Favorite/ Like/ Reply
Own Your Beat + Build Expertise + Engage = TRUST
TWITTER
Build Lists
Write Awesome Tweets Interesting stat – Image – Be Blunt – Be Clear
Another Awesome Tweet 30X NORMAL RTs
Another Awesome Tweet
Fun Things Just Because UnicodeSpark Tweet
Pro Workflow Hootsuite Tweetdeck
FACEBOOK 34% 78%Follow a journo or news org Incidentally catch news
Privacy
Post Cool Stuff Also, helpful –> https://developers.facebook.com/ tools/debug
Reddit + Special Requests http://bit.ly/A mZamReddit
IMAGES
Basic Photoshop Alt: http://www.picmonkey.com/
Where to find good, free images • Government Flickr feeds • Getty Images • Unsplash.com • TheNounProject.com • Google Creative Commons Search • Paparazzi – not for images; good for cropping
Making Graphics
SOURCING/ STORY IDEAS 1)Twitter advanced search
SOURCING/ STORY IDEAS 2) Tweetdeck search Super powerful http://bit.ly/search-twitter-locales
SOURCING/ STORY IDEAS 3) Topsy Bottlenose
SOURCING/ STORY IDEAS 4)Facebook groups
SOURCING/ STORY IDEAS 5)Facebook search
SOURCING/ STORY IDEAS 6) Advanced Detection software
CALLOUTS http://bit.ly/pp-callouts
VERIFICATION Who originally uploaded this? Who are their friends or followers? How long as this account been active? When was it made? Where was it made? TIP: Always assume it’s fake
Twitter 1) Is the account real? 2) Build fact check lists in advance @antderosa suggests: Local law enforcement, reporters and news orgs National issue? Try government agencies and politicians
Images NOPE
Cool Tools • Google Streetview • Wolfram Alpha • Inspect Element
Handling Corrections
ANALYTICS 1) Tweetreach
ANALYTICS 2)Crowdbooster
ANALYTICS 3)Twitter ads
ANALYTICS 4)Bit.ly

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