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My Interaction14 XXXperience
Brian Henkel, Manifest Digital
The Next 30 Minutes…
 About the IxDA
 10 Things About Amsterdam
 My Takeaways: 3 Key Themes
About the IxDA
The IxDA...
is an organization dedicated to bringing professionals together to
advance the field of interaction design. I contributed on a small
team to start the Chicago Chapter of IxDA in 2007.
The Conference…
is an annual event where speakers and attendees from around the
world discuss industry best practices and new trends.
10 Things about Amsterdam
$10.16 per gal
The Conference
My Takeaways
3 Personal Themes…
 Designing to Appeal to Users’ Senses
 Soft Skills & Working with Different Perspectives
 Education & Mentorship
Designing to Appeal to Users’ Senses
Food = Interaction
Presentation by Bernard Lahousse
The Lost Art of Efficiency in Interaction
DesignPresentation by Giles Colbourne
View Video on Vimeo
View Video on Vimeo
Food = Interaction
Food is what you make of it.
More than 50% of how you
experience food is not in the
food, but how you perceive it.
The Lost Art of Efficiency in
Design
Small changes in efficiency affect user
behavior. Time is one of the most important
aspects to a user’s experience.
Soft Skills in UX
How to Sell Your Ideas to Other People
Presentation by Jeroen van Geel
Why Executives Obsess Over Icons
Presentation by Uday Gajendar
View Video on Vimeo
View Video on Vimeo
Selling Your Ideas
We sell all of the time. Selling an idea is
just as important as coming up with the
idea.
Working with Executives
It’s about engaging with executives
in an efficient manner that’s
effective and that can enable the
success of the business.
Education & Mentorship
Learn to Drive Your UX Career
A workshop by Ian Swinson & Dan Donovan
Making More UX Designers
Presentation by Fred Beecher
View Materials on Box
View Video on Vimeo
Learn to Drive Your UX
Career
Figuring out your “North Star” is
the first step toward achieving
your goals. Most of us don’t take
the time to do this.
Making More UX Designers
There is a gap because UX
design is strategic; you don’t
want just anyone giving you
advice on the direction of your
business.
Other talks I found interesting:
 The “De-intellectualization of UX” – How the skills gap in interaction design is driving it more
towards art rather than science.
 Designing Voice User Interfaces (VUIs) – Describes the different types of VUIs and provides
design guidelines for each.
 Introduction to OKRs – OKRs (Objectives & Key Results) are being used by companies like
Google and Intel to motivate project teams.
 Better Collaboration – Dan Brown, author of Communicating Design, gives an engaging talk on
how project teams can improve collaboration.
 Animation: How Motion & Interaction Design Work Together – Interesting talk that ties
Disney’s 12 Principles of Animation to interaction design.
 Increasing Playfulness in Game Design – A series of design principles to inspire curiosity in
users, thus making your product more playful.
View Video on
Vimeo
View Video on
Vimeo
View Video on
Vimeo
View Video on
Vimeo
View Video on
Vimeo
View Video on
Vimeo
Questions?
Thank you!

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Chicago IxDA Interaction14 Conference Takeaways

  • 1. My Interaction14 XXXperience Brian Henkel, Manifest Digital
  • 2. The Next 30 Minutes…  About the IxDA  10 Things About Amsterdam  My Takeaways: 3 Key Themes
  • 4. The IxDA... is an organization dedicated to bringing professionals together to advance the field of interaction design. I contributed on a small team to start the Chicago Chapter of IxDA in 2007. The Conference… is an annual event where speakers and attendees from around the world discuss industry best practices and new trends.
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  • 43. 3 Personal Themes…  Designing to Appeal to Users’ Senses  Soft Skills & Working with Different Perspectives  Education & Mentorship
  • 44. Designing to Appeal to Users’ Senses
  • 45. Food = Interaction Presentation by Bernard Lahousse The Lost Art of Efficiency in Interaction DesignPresentation by Giles Colbourne View Video on Vimeo View Video on Vimeo
  • 46. Food = Interaction Food is what you make of it. More than 50% of how you experience food is not in the food, but how you perceive it.
  • 47. The Lost Art of Efficiency in Design Small changes in efficiency affect user behavior. Time is one of the most important aspects to a user’s experience.
  • 49. How to Sell Your Ideas to Other People Presentation by Jeroen van Geel Why Executives Obsess Over Icons Presentation by Uday Gajendar View Video on Vimeo View Video on Vimeo
  • 50. Selling Your Ideas We sell all of the time. Selling an idea is just as important as coming up with the idea.
  • 51. Working with Executives It’s about engaging with executives in an efficient manner that’s effective and that can enable the success of the business.
  • 53. Learn to Drive Your UX Career A workshop by Ian Swinson & Dan Donovan Making More UX Designers Presentation by Fred Beecher View Materials on Box View Video on Vimeo
  • 54. Learn to Drive Your UX Career Figuring out your “North Star” is the first step toward achieving your goals. Most of us don’t take the time to do this.
  • 55. Making More UX Designers There is a gap because UX design is strategic; you don’t want just anyone giving you advice on the direction of your business.
  • 56. Other talks I found interesting:  The “De-intellectualization of UX” – How the skills gap in interaction design is driving it more towards art rather than science.  Designing Voice User Interfaces (VUIs) – Describes the different types of VUIs and provides design guidelines for each.  Introduction to OKRs – OKRs (Objectives & Key Results) are being used by companies like Google and Intel to motivate project teams.  Better Collaboration – Dan Brown, author of Communicating Design, gives an engaging talk on how project teams can improve collaboration.  Animation: How Motion & Interaction Design Work Together – Interesting talk that ties Disney’s 12 Principles of Animation to interaction design.  Increasing Playfulness in Game Design – A series of design principles to inspire curiosity in users, thus making your product more playful. View Video on Vimeo View Video on Vimeo View Video on Vimeo View Video on Vimeo View Video on Vimeo View Video on Vimeo

Notas do Editor

  1. Bicycles Alleys Weed Taxis Al fresco Gas prices Pub crawls Fries & mayo Red light district Beautiful city
  2. All 5 senses contribute to our perception of food Food is about discovering what interactions work Examples: texture, color, weight, sound Consider all senses when creating user experiences 10 years from now it wouldn’t be inconceivable for us to be designing experiences that incorporate all senses
  3. Perception of whether you enjoy something is greatly affected by time. Small changes in efficiency affect user behavior Examples: Crosswalk buttons, airport luggage, Disneyland lines Perceived efficiency = Anticipatory design
  4. Defining an idea and sharing it with others should be taught in design schools Questions you can use to vet your idea How you present your idea should be dictated by the type of idea (above) How to tailor your pitch for your audience type Developing rapport with your audience
  5. Apply methods we use to better understand users Empathy applies to executives as well. Anxiety over whether we as designers should even be at the table = imposter syndrome. Need to learn executive’s language. Need to hear objective rationale and value. Down-to-earth. Learn how they are evaluated and how to support them. Try to understand the organizational structure. Respect and trust is important Assert your POV and don’t apologize Simplify and explain concept like to a child It’s ok to disagree, with concise credible rationale Don’t attempt to wear hats you’re not qualified to wear Many execs love to sketch and visualize their ideas
  6. Where in your career: interaction design, user research, mobile, unicorn management vs. practitioner consulting or client-side A guided, systematic way to define: Your career path, Your brand, Your idea workplace, The people to help you. Required me to dig deeper to determine what gets me out of bed in the morning. I also believe that if you don’t have your goals written down somewhere, you don’t have goals
  7. The Nerdery invested heavily in their program. Previously lost $2 mil due to lack of available staff. $70K for 2 (4) designer cohorts; Learning 25 design methods over 4 weeks 4 phases: Observation, Assistance, Mentorship, Oversight Apprentices keep weekly diaries Spreadsheets are provided to track progress