Digital Retail Market scenario in India

1. Digital Retail Key opportunities & challenges

3. Internet Size in India 500-700 Mn Mobile users India 4th largest Internet users Broadband : Annual growth rate > 60% 50 to 80 mn Internet users Mobile internet on the rise

4. Internet Size in India Internet penetration > 10% in some states Small revenues significant eyeballs Total English print media readership 50 mn 3G etc > A leap sooner than we expect

5. eCommerce:: some facts

6. Travel More than 50,000 people flying daily using tickets bought through the Internet Close to 3 lac tickets sold by IRCTC online every day

7. Group buying / Coupon/ Deal sites SnapDeal: $ 12 Mn funding Letsbuy - $6 Mn SoSasta: Acquired by Groupon Fashionandyou - $ 8 mn Almost 5k transactionsdaily amongst 15+ players Taggle - $8.75 Mn BuzzinTown expands into deal a day

8. Why is the space becoming exciting

9. Are we on an inflection point in eCommerce? Online connectivity increasing, > more people spending increasing time online Gen next growing with all round presence of Internet > homes + schools. Nuclear Urban families. Huge paucity of time > pre shopping research online Social media > paving way for social commerce More propositions, deals, convenience spurring people to buy online

10. Are we on an inflectionpoint in eCommerce? Consumer’s habits are changing rapidly imperative to be present where the consumers want to look for them and in the manner in which the consumers want to engage with them There cannot be any debate on the importance for Brands to be available online

11. The question is Will the brands be available when they are ready to buy online?

12. An analysis of 14 Brands / Retailers 6 out of 8 Brands that did not have their own ecommerce enabled site were selling their products on some other shopping portal. More than half of them did not even have their own ecommerce enabled website!

13. Where are the retailers? USA: eBay: 8th Amazon: 9th Wal-Mart: 45th BestBuy: 52nd Target: 63rd Groupon: 94th Indian retailers: Snapdeal:35 eBay: 53 BigBazaar: 40,695 ShoppersStop: 1,534

14. So what is holding back the retailers foraying into e-commerce? MINDSET

16. Promotion – Traffic/ customeracquisition

17. Online Advertising Gateways available

18. And we can measure... at each STEP! Evaluate based on life time value of user/customer

19. Online Advertising Gateways: SEARCH

20. Search – Big..Bigger....Biggest PPC PPC Natural/ SEO

21. SEO PPC Natural/ SEO Source: Yahoo! Research report on Characterization of Online Search Behaviour

22. Online Advertising Gateway: Affiliate

23. Online Advertising Gateway: Display

24. Online Advertising Gateway: Social Media

25. Use online as a customer acquisition medium for offline stores / business

26. let us talk! vikram@eqnova.net