A quick look at President Obama's social media campaign.

1. Barack Obama
and
Social Media

2. What is Social Media?
Social media is an interactive platform where
people, personalities, brands and organizations
communicate and engage with each other.
You can also call it a social instrument or a two-
way communication street.

3. Who is Barack Obama?
Barack Obama is the 44th President of the United
States.
He is the first African American to hold the office.
The Nobel Peace Prize 2009 was awarded to Barack
Obama "for his extraordinary efforts to strengthen
international diplomacy and cooperation between
peoples".
According to TIME, he is one of the most influential
people in the world.

4. Who is talking about Obama?
Everyone!
Barack Obama has been re-elected as the President of
United States of America.
According to Facebook Statistics,
about 12 million people in United States like #Barack
Obama or #Barack Obama presidential campaign.

5. Obama’s Reach On Social Media

6. Obama
on
Facebook

7. Obama After Re-election

8. The social
media team
behind the
Barack Obama
page keeps his
followers
updated
through every
step of the
election
campaign.

9. Accomplishments on Facebook

10. Obama
on
Twitter

11. Obama kept his
followers
updated and
encouraged
them to
#StayInLine to
vote.
He also used
promoted
tweets for a
larger outreach.

12. The hashtag
#StayInLine
generated
about
1.5 Million
impressions,
reaching an
audience
of 1,235,156
followers
within the
past 24 hours

13. Quick Twitter Facts
Reports suggest, his tweet
“4 more years.” accompanied with a picture of him
embracing the first lady surpassed 500,000 retweets
making it the most retweeted posts of all times.
Hashtag #VoteObama generated 1,143,968 impressions,
reaching an audience of 1,022,422.
Hashtag #Obama2012
generated 855,427 impressions, reaching an audience
of 767,362 followers.
Data calculated from up to about 1500 tweets | Generated Wed Nov 07 2012 17:19:11 IST

14. Obama
on
YouTube

15. Obama’s YouTube Channel

16. Quick YouTube Facts
• Obama’s ‘Yes we can’ video has been viewed over 14.8
million times till date.
• His channel BarackObamadotcom has about 261,131
subscribers and over 2.62 billion video views.
• ChannelMeter says Obama received 280,650 aggregate
likes versus 54,467 dislikes.
• Obama’s ad, “Big Bird” has been watched 3.5 million
times since being posted on Oct. 9
• President Obama’s team uploaded nearly 500 new
videos in the 59 days since the DNC.

17. Afterword
President Barack Obama has effectively used social
mediums such as Facebook, Twitter, YouTube,
Pinterest, Google+ and Instagram to build on his
campaign.
Even though election campaigns are majorly focused
towards television viewership, about 10% of the
advertising spends are made for the digital space.
Obama’s social media strategy was primarily aimed to
bring young voters to the polls.

18. Thank You!