1. New Media, New Influencers
and Implications for Public Relations
A Research Study by the SOCIETY FOR NEW COMMUNICATIONS RESEARCH
With the support of Institute for Public Relations and Wieck Media

2. New Media, New Influencers
and Implications for Public Relations
A Research Study by the
Society for New Communications Research
With the Support of Institute for Public Relations Wieck Media
SNCR PRESS
© 2008 Society for New Communications Research
All rights reserved. Printed in the United States of America. 3

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