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MARKETING INFORMATION SYSTEM

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JAY BHANSALI
JAY BHANSALI

marketing info. system with a few examples

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Marketing Information System ,[object Object],[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object]
The Marketing Information System Marketing Information System Developing Information Information Analysis Internal Databases Marketing Research Marketing Intelligence Distributing Information Assessing Information Needs Marketing Managers Marketing Environment Marketing Decisions and Communications
Developing Marketing Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources of Info
Developing Marketing Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources of Info
Developing Marketing Information ,[object Object],[object Object],[object Object],[object Object],Sources of Info
FUNCTIONS OF MKIS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Components of an MKIS ,[object Object],[object Object],[object Object],[object Object]
Components of MKIS
The Marketing Research Process Defining the problem and research objectives Developing the research plan for collecting information Implementing the research plan -- collecting and analyzing the data Interpreting and reporting the findings
The Marketing Research System has a role in MIS because… ,[object Object],[object Object],[object Object]
Cost-Benefit Aspects of MKIS ,[object Object]
Advantages ,[object Object],[object Object],[object Object],[object Object]
[object Object]
 
FISH
Problems Faced are: ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
PALM OIL
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
 
VEGETABLES
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
ACKNOWLEDGEMENT ,[object Object],[object Object],[object Object]
Thank You

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MARKETING INFORMATION SYSTEM

  • 1.  
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  • 4. The Marketing Information System Marketing Information System Developing Information Information Analysis Internal Databases Marketing Research Marketing Intelligence Distributing Information Assessing Information Needs Marketing Managers Marketing Environment Marketing Decisions and Communications
  • 5.
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  • 9.
  • 11. The Marketing Research Process Defining the problem and research objectives Developing the research plan for collecting information Implementing the research plan -- collecting and analyzing the data Interpreting and reporting the findings
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  • 16.  
  • 17. FISH
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  • 28.