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CONSUMER DECISION MAKING PROCESS
Learning Objectives ,[object Object],[object Object],[object Object],[object Object]
Problem Solving Variations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stages in the Consumer Decision Making Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Problem Recognition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
External Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Much do We Engage in External Search? ,[object Object],[object Object],[object Object]
Evaluation of Alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Decision ,[object Object],[object Object],[object Object]
Post Decision Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Low Effort Decision Making ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Situational Influences ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Consumer Decision Making Process