http://www.bethgsanders.com | What you need to know about social networking; how to get started and how to build thought leadership and online reputation

1. Networking
What You Need to Know
Wednesday, April 3, 13

2. beth g sanders
@bethgsanders
bethgsanders.com
Wednesday, April 3, 13

3. What social networking is
Wednesday, April 3, 13

4. Conversation
Engagement
Relationships
Wednesday, April 3, 13

5. What it’s not
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6. Advertising
Instant
About me
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8. Where’s your audience?
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9. Personas
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10. Brainstorm
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12. Video Sharing
Photo Sharing
Professional
in
Web
Presence
(Website, blog,
or personal
splash page)
Recommendations Content
Sharing
Social
Wednesday, April 3, 13

13. ? in
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14. Listen
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15. Choose the right name
Search
#Hashtags
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17. Claim unique username
Use images
Encourage interaction
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19. in
Use keywords
Update regularly
Connect liberally
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21. Good for SEO
Complete your profile
Claim authorship
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23. Recognizes hashtags
Shareable
Popular with younger demographic
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25. Dos and Don’ts
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26. Don’t be a bot
Don’t be a jerk
Don’t blast and run
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27. Do be human
Do have conversation
Do keep a 9:1 ratio
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28. Know your audience
Give > take
It’s a marathon, not a sprint
Wednesday, April 3, 13

29. ?
Wednesday, April 3, 13

30. beth g sanders
@bethgsanders
social media & online strategy | writing | wordpress
bethgsanders.com
Wednesday, April 3, 13