Role of IAB Poland in development of the interactive market.

1. Role of IAB Poland in development of the interactive market. Jarosław Sobolewski, General Director

3. Our local mission The most important task for IAB team and members is to stimulate constant growth of interactive share in media spend.

4. We share the vision of all IABs

7. Members 114 members now!

8. IAB Poland structure General Assembly – 13 members, fees 10-20K euros per year Onet.pl (TV holding - TVN) Wp.pl (Orange – France Telecom) Interia.pl (Bauer - publisher) Gazeta.pl/Agora (publisher) IDMNet (ad network) ARBO Interactive (ad network) Ad.Net (ad network) Redefine (TV – Polsat) Axel Springer (publisher) iTVP (national TV) PolskaPresse (Passauer Neue Presse – publisher) Gemius (research provider) Nasza-klasa.pl (social network)

9. IAB Poland team Jarek – General Director Patrycja – Project Manager Anna – Account Manager Jacek – Task Force Coordinator Ania – Education Projects Coordinator ??? – Office Assistant

10. Association landscape in Poland Number of Google links *: IAB Poland – 63.400 Chamber of commerce of press publishers – 32.900 Pro Marka (WFA) – 12.200 DMA – 6.760 Association of Advertising Agencies – 6.690 * Search done on Google.pl , May15 th 2009,16.00H

11. IAB Poland - activities IAB/PwC AdEx CreativeEx Forum IAB MIXX Awards IAB Conferences IAB Update IAB Showcase Partnership events: Mediatrendy, Impactor, IDG, Annual report and media activities

13. IAB Polska – education projects University partnership programme: 3 years plan – 30 cooperated interactive marketing programmes

16. IAB Polska – public affairs - Self-regulation process: Guidelines, Best practices and Standards - Lobbing and Legislation support: URT, Prawo Prasowe, UŚUDE (retencja)

17. Thank you. More information on IAB Poland at: www.iabpolska.pl iabpolska.blip.pl blogiab.pl iabkonferencje.pl iabupdate.pl forumiab.pl mixx-awards.pl And : IAB Polska on Goldenline.pl