Featherdown Farms offers educational family holidays in rural settings. Their target audience is families with children aged 2-15 from urban areas like southeast England. While business did not suffer significantly in the recession, the document outlines opportunities to increase off-season bookings and repeat customers through improved marketing communications. A proposed strategy includes a week-long promotional spectacle in London stations, sponsoring local farmers markets, developing a website and app, and partnering with a national charity to increase brand awareness and promote their values of animal welfare and support of local communities.

1. Featherdown Farms Featherdown Farms

17. Now Put Yourself in the Consumers’ Shoes...

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