2. Sunil Bharti Mittal Chairman & Managing Director of Bharti Airtel Ltd. head quartered at New Delhi, India. Started his career at a young age of 18 after graduating from Punjab University in India and founded Bharti, with a modest capital, in the year 1976. Today, at 49 he heads a successful enterprise, amongst the top 5 in India, with a market capitalization of over US$ 40 billion and employing over 30,000 people.
3. Sunil Bharti Mittal… Sunil is an alumnus of Harvard Business School, MA, USA. Sunil has been conferred one of the highest civilian award – PadmaBhushan. Sunil has been conferred the degree of Doctor of Science (HonorisCausa) by the G B Pant University of Agriculture & Technology. Sunil is an Honorary Fellow of “The Institution of Electronics and Telecommunication Engineers (IETE)“. Sunil is the Honorary Consul General of the Republic of Seychelles in New Delhi, India.
4. Journey Unlike the scions of those great families. The son of a parliamentarian, Sunil did not want to follow his father's footsteps. He had shown an interest in business even from his teenage days. 1976: Founded Bharti starting with modest capital of Rs 20,000 – made crankshafts for local bicycle manufacturers. Within 3 years he had set up 2 more plants, one that turned out yarn and the other stainless-steel sheets used for surgical utensils. 1980: Shifted to Mumbai - Reinvented himself as a trader, crisscrossing nation by train in search of customers for imported steel, brass, plastics & zip fasteners.
5. Journey… 1982: Started importing Suzuki’s generators. Within 2 yearsMittal had established a national distribution network with offices in 4 cities. 1984: With no warning, bureaucrats in New Delhi announced they had awarded licenses to manufacture generators to Sriram and Birla, two of India's largest industrial groups. The import of foreign generators was immediately banned.
6. Journey… 1984: Started importing Touch Phone from Taiwan. In months Bharti was selling gadgets to Indian customers under the name – Mittbrau (Mittal Brothers). Touch Phones were banned in India Phones were disassembled in Taiwan Imported components were reassembled in Ludhiana. That success, too, was blunted by a shift in government policy. When regulators decided touch-tone phones should be made in India, they parceled out licenses to 52 Indian firms, relegating Bharti to second-tier status behind the larger, better-connected industrial groups. Bharti‘s venture flourished, diversifying into fax machines, answering machines and cordless phones.
7. Journey… 1992: Mittal moved to London, where he spent lavishly on outside experts to educate him on the workings of the mobile-phone industry and to assemble a world-class tender offer. Bharti won licenses in India's 4 largest cities, but over the next 2 years the victory was pared back to just Delhi after a series of legal challenges by rejected rivals. But the setback proved a blessing. Running mobile-phone service in India proved far more costly than anyone imagined. Bharti's initial estimate of $25 million to build a network in Delhi was too low by a factor of four.
8. Journey… “But lo and behold, in two or three years the other companies started falling like ninepins. They couldn't even pay the licensing fee. They struggled, and we were ready.” - Mittal
9. Today Bhartiis among India's largest mobile phone and Fixed Network operators. With more than 50 million subscriptions as of 1st October 2007, the company is one of the world's fastest growing telecom companies.
10. Tomorrow… Mittal, who has vowed to step back from day-to-day management of the mobile operation is already shifting focus. Bharti Airtel is "running on its own steam now,It's come to a point where, if I interfere, I'll only create trouble. Inside the company his priority is the new retailing tie-up with Wal-Mart, an endeavor he says will have a "transformational" impact on Indian life.
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Notas do Editor
Despite his success, it was clear to Mittal that these ventures would never match the size of his ambitions. So in 1980 he sold the bicycle-parts and yarn factories and decamped to Mumbai, where he reinvented himself as a trader, crisscrossing the nation by train in search of customers for imported stainless steel, brass, plastics and zip fasteners. Business was good.