2. • What is Pinterest? Why should I make it a priority?
• Pinterest friendly website
• Boards
• Etiquette/commenting
• Marketing strategies:
– Online presentation board
– Contests
– Promoting
• Increase referral traffic/SEO
• Measure Results
• Q&A
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3. Who is familiar with Pinterest?
Who has a Pinterest account?
Who has a personal account?
Who has a business account?
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4. • A Virtual Pinboard
• A way to organize and share what you find on the web in a visual format.
• Create your own boards - browse and follow other people’s board(s).
– Examples: recipe, wedding inspiration, and travel ideas
• Connect via Twitter or Facebook
• Add Photos
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5. • Upload photos or pin them to your
board via a “Pin it” button on a
website or in your toolbar.
• “Repin”, “like” or comment on a pin.
• Create & name your own boards.
• Choose which board(s) you want to
pin to.
• Pinning links the photo and website.
• Choose which photo on the site you
want to pin.
• Specify contributors.
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6. • Launched March 2010 / iPhone app in March 2011
• English, Spanish, Portuguese
• Fasted site to reach the 10 million user mark.
• As of Jan. 2012, more referral traffic to retailers than Twitter, LinkedIn, YouTube,
and Google+ combined with 11.7 million unique users.
• In March 2012, Pinterest became the 3rd largest social media network.
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7. • In August 2012, Pinterest drove more traffic to websites than
Bing and Yahoo combined. (Shareaholic)
• Now there are over 23 million registered users.
• As of August 10, 2012, you no longer need an invitation to join.
• 83% are women
• ages 25 – 44
• in the U.S.
• with some college education and
• $25,000 - $75,000 annual income
• Pinterest in the Presidential Election
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8. • 21% of Pinterest users have purchased an item found on the site. - Pricegrabber survey
2012
• Additional 37% of social media users saw items they wanted to purchase, but did
not. - Bizrate Insights
• Women make/influence >85% of buying decisions & >75% of online buying
decisions. - Searchenginewatch.com
• This summer MarthaStewart.com & Marthastewartweddings.com received more
referral traffic from Pinterest than from any other social media site.
• More men are using Pinterest due to Sports and Technology Boards.
• Add’l Sources: She-Economy, Ms Smith Marketing, StartUpNation, Clickz, Inc.com, Girl Power Marketing, Catalyst, Forbes
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9. •Increase brand awareness
•Online Store front for your products
•Online Presentation Boards
•Drive traffic
•Increase sales
•Get to know your customers
•Conduct contests
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10. • Photos
• Photo quality
Which photo
• Graphics would you
• Video pin?
• Banners/badges/buttons
• Watermarking
• “Pin it” button
• “Follow Me” button
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11. • Boards are more
important than pins
• Variety
• Clear headings
• Inspiration boards
not billboards
• Don’t go Pin Crazy!
• Time your pins
– Pingraphy.com
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12. • Give credit where credit is due
• Follow your followers
• Be respectful
• Report Spam
• Terms and Conditions
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13. • Be polite Good comments:
• Positivity – Love it!
– Nice.
• Engage
Better comment:
• Give thanks This recipe looks
• Mention a pin delicious. I can’t wait to
• Delete spam/offensive make it! Do you think I
comments could substitute the all
purpose flour with whole
• Respond to comments wheat flour?
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14. • Promotional Videos
• Behind the Scenes Board
• Staff Board
• Events Board
• Info/stats Board
• Board for each branch of your
business
• Boards for your charities
• What your business represents –
families, etc.
• Post PowerPoint presentations
from Slideshare
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15. • Contests
• Ask customers to post photos of themselves with or
using your products
• Send link to Pinterest in newsletter & ask for
comments
• Price tag ($5.00 in description)
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16. • Contest Board
• Cross promote
– social media/newsletters
• Examples:
– Carnival Cruises
– Southern Living
• Use Curalate
– Likes
– Repins
– Comments
– Impressions, etc.
• Trial & Error
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17. • “Pin it” button
• “Follow me” button
• Pin from your webpage
• Pin your business
• Follow big name businesses
• Cross promote Pinterest
– through Twitter & Facebook
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18. • Google now turns up Pinterest boards
• Keywords/tags are important
• Hashtags (#) to match Twitter
• Link to your site in the description tag
• Don’t hide your profile from search engines
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19. • Google Analytics gives you more information from
Pinterest than from Facebook
• pinterest.com/source/username/
• Curalate.com
• Pinerly.com
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20. • Recommend a Pin to a Pinterest User
– Follow one of their boards
– Type @username to find a user; then mention the pin in a comment or repin
description
– The user you mention will receive a notification
• Top Businesses to Watch on Pinterest
– HGTV, Real Simple, Martha Stewart, Starbucks, GE, Lowes, Whole Foods
– These websites promote lifestyles over specific products
• Top Pinterest Pinners
– Jane Wang - #1 (mother of a co-founder)
– Jennifer Chong - #2 ( 2 million+ followers)
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21. • New members leveling off
• Excitement is waning
• Here to stay
• Niche markets
• More men are joining
• Future Competition
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