Tips on how to get more client testimonials. Visit us at blog.betterloanofficers.com or connect @BetterLO and facebook.com/betterloanofficers

1. Client testimonials are powerful
and persuasive stories

2. 1. Begin by contacting your most recent…
Begin by contacting your most recent borrowers.
Pick up the phone and call your most recent clients.
They are usually the most passionate about what
you recently did for them. “Hi John, I’m calling to
follow-up and make sure you had a positive
experience with ABC Lending.” If the feedback is
positive, simply ask if they would share their story.

3. 2. Reach out to your wise and insightful…
Reach out to your wise and insightful repeat clients. Your
repeat clients might not be as passionate as your newest
borrowers because they are use to the excellent service you
have provided them, ask them if they would provide
valuable insights about what makes your service different
from the rest or worth doing business again. It may be a
very simple answer and one or two sentences does the job.
Again, all you need to do is ask.

4. 3. Make it super easy for them to do
Make it super easy for them to do. A common push back
from borrowers is that they tend to say “I’m not a good
writer” or something of that nature. The true power of
testimonials is that they are authentic and not polished. Just
like in the sales process, lead them to a statement. “John,
can you finish this sentence for me, I really like (Loan
Officer’s name and service you provided) because…” This
technique works well because it gets right to point about the
emotions borrowers have for you and what you do for them.
Also, provide easy access online like BetterLoanOfficers.com
does, simply send them your profile link and ask them to
write a quick review. When you have a collection of reviews
going, its easier for them to write their review after reading
other reviews about you.

5. 4. Do unto others
Do unto others. This is not a one way street and to giving is
receiving. Write reviews and testimonials for others in your
client community and those whose services have impressed
you. This sends an important message to everyone about
the high standards you have as a professional, and as a
buyer. You will find that they return the favor with
recommendations and references for you. In creating a
community, it becomes a vital asset for your business
network.

6. 5. Be kind, press rewind, and thank your…
Be kind, press rewind, and thank your customers regularly.
We are battling for our clients’ time and attention. Being
sincere and thanking them will go a long way throughout the
process. Write them a handwritten thank-you note and be
mindful of their time. Asking them to act upon your request
while being courteous will aspire your request to become a
higher priority, so don’t take advantage of that. The deeper
the connection you make with your clients, the longer the
relationship will last. “Don’t just take my word for it, look at
what my clients have to say about me.”

7. Facebook.com/betterloanofficers
@BetterLO
Blog.betterloanofficers.com