SlideShare uma empresa Scribd logo
1 de 26
1
• Do the eval once—
  no paperwork work
  to deal with!
• Share the eval with
  the employee or
  others on the eval
  team.



                        2
3
Microblogging as a
way to promote your
business and
connect with
customers.




                      4
• Home Depot
• Herbergers
• Dell




               5
• Add a Twitter app.

• If you DO NOT have your own Twitter account please use
  the following demo account:
  • User name: WNCCTest
  • Password: february9

• Send a practice tweet.
• Send an @ tweet to @bethstill

• Go to the Google Doc and share some ideas of your
  business might use Twitter.

                                                       6
7
Fan Pages can alert
your customers to
specials.




                      8
9
• Go to the Shared Google Doc and list some ideas for how you have used
(or can see yourself using) a Fan Page to promote your business.




                                                                          10
11
Short for web log.
Similar to a website
where you can share
anything with
anyone.




                       12
• Show personal side of   • When combined with
  a business                Twitter and Facebook
• Connect with              this can be a powerful
  customers                 way to promote your
                            business
• Have more in depth
  conversations




                                                 13
• Let’s take a look at
  some business blogs.

• Go to the shared
  Google Doc and add
  some ideas for how
  you would use a blog
  to promote your
  business.

                         14
15
Provide a new
perspective on your
business.




                      16
• Creating videos to
  post on YouTube is
  very easy. What are
  some ways you could
  use this medium to
  promote your
  business?
• Go to the Shared
  Google Doc and
  share some of your
  ideas.

                        17
• Shoot a quick video      • Don’t have a YouTube
  with your iPad.            account? Set up a
• Upload it to YouTube.      Google Account and
• Since this is just for     you will have one.
  fun make sure you set
  it to private.




                                                18
19
Coded link to digital
content.




                        20
• Link to more            • Using your web
  information               browser go to goo.gl
• Need QR Reader on       1. Type in a web
  mobile device to read      address…any
  one.                       address will do.
• Let’s make a QR         2. shorten the
  Code




                                                   21
1. Go to goo.gl and log     You can email
   in with your Google      the code or you
   account                  can take a
2. Find a link to copy or   screenshot and
   type one in the box      paste it as a
3. Shorten it then click    picture in any
   “details”                number of
4. Your code is now         places.
   ready!

                                              22
• Location-based social
  network for mobile
  devices.
• Users “check in” to
  earn
  badges, points, and to
  get unlock specials.



                           23
Create specials for
new and established
customers.




                      24
• Specials to entice new   • Specials for groups
  customers                  that check in together
• Reward regular           • Free rewards to say
  customers like             “thank you”
  exclusive specials for
  the “mayor”




                                                      25
26

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I pads in business [autosaved]

  • 1. 1
  • 2. • Do the eval once— no paperwork work to deal with! • Share the eval with the employee or others on the eval team. 2
  • 3. 3
  • 4. Microblogging as a way to promote your business and connect with customers. 4
  • 5. • Home Depot • Herbergers • Dell 5
  • 6. • Add a Twitter app. • If you DO NOT have your own Twitter account please use the following demo account: • User name: WNCCTest • Password: february9 • Send a practice tweet. • Send an @ tweet to @bethstill • Go to the Google Doc and share some ideas of your business might use Twitter. 6
  • 7. 7
  • 8. Fan Pages can alert your customers to specials. 8
  • 9. 9
  • 10. • Go to the Shared Google Doc and list some ideas for how you have used (or can see yourself using) a Fan Page to promote your business. 10
  • 11. 11
  • 12. Short for web log. Similar to a website where you can share anything with anyone. 12
  • 13. • Show personal side of • When combined with a business Twitter and Facebook • Connect with this can be a powerful customers way to promote your business • Have more in depth conversations 13
  • 14. • Let’s take a look at some business blogs. • Go to the shared Google Doc and add some ideas for how you would use a blog to promote your business. 14
  • 15. 15
  • 16. Provide a new perspective on your business. 16
  • 17. • Creating videos to post on YouTube is very easy. What are some ways you could use this medium to promote your business? • Go to the Shared Google Doc and share some of your ideas. 17
  • 18. • Shoot a quick video • Don’t have a YouTube with your iPad. account? Set up a • Upload it to YouTube. Google Account and • Since this is just for you will have one. fun make sure you set it to private. 18
  • 19. 19
  • 20. Coded link to digital content. 20
  • 21. • Link to more • Using your web information browser go to goo.gl • Need QR Reader on 1. Type in a web mobile device to read address…any one. address will do. • Let’s make a QR 2. shorten the Code 21
  • 22. 1. Go to goo.gl and log You can email in with your Google the code or you account can take a 2. Find a link to copy or screenshot and type one in the box paste it as a 3. Shorten it then click picture in any “details” number of 4. Your code is now places. ready! 22
  • 23. • Location-based social network for mobile devices. • Users “check in” to earn badges, points, and to get unlock specials. 23
  • 24. Create specials for new and established customers. 24
  • 25. • Specials to entice new • Specials for groups customers that check in together • Reward regular • Free rewards to say customers like “thank you” exclusive specials for the “mayor” 25
  • 26. 26