S I U E Web Content Best Practices
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S I U E Web Content Best Practices
- 1. Communication with an Impact SIUE Web Content Best Practices 05.12.2009 Prepared for: SIUE Faculty & Staff Content Managers Prepared by: Joy Milkowski joy@accessmarketingcompany.com
- 3. There is one scheduled break
- 4. You will NOT need your laptop during the class – just a sharp pencil!
- 6. 3 Basics
- 7. Geek Speak
- 8. Who Cares?
- 13. Social Proof
- 16. Usability
- 18. Yahoo
- 19. MSN
- 21. MySpace
- 23. Blogs
- 25. Give the user choices, as if having a conversation
- 27. Distinct value proposition: try to convey WIFM – what’s in it for the visitor
- 29. Sign up for E-newsletter
- 31. Connect with us on social media/bookmark the page
- 33. Create feelings which become thoughts/actions (with images and minimal text)
- 37. Showcase a variety of activities and student life elements
- 38. Highlight resources and student services
- 41. Signal: noise – rising above the noise connects you with prospective students
- 42. In an age with so many choices… you can affect the students who choose your programs
- 43. No one tells your story and your value better than YOU, so share with students and parents
- 44. What you portray to prospective students and parents AFFECTS THEIR DECISION to enroll!
- 45. Each of us can impact the success of SIUE
- 46. What are your goals for your pages?
- 48. Content with keyword density for search terms relevant to the page
- 50. Hyperlinks to relevant content within your site (a/k/a “cross links”)
- 51. Hyperlinks from outside websites linking in to your site with specific keywords
- 54. Personalization – which means you give them their choice of info
- 55. People they can connect with – images, video, audio
- 56. Stories of other students who have done it before and succeeded
- 57. Real answers to their actual questions
- 58. Future job outlook and opportunities
- 59. Data to substantiate your information
- 61. It is the logic-based value you can provide
- 62. It is the emotions are you creating to “connect” with your prospective students
- 63. It is your opportunity to tell stories and share ideas rather than talk AT your future students
- 64. Your willingness to listen is important; invite participation where appropriate
- 66. Pages can line up with traffic sources you’ve created
- 68. Distinct value proposition (as specific as possible)
- 69. Highlight department characteristics and appeal
- 71. Talk with us or schedule a face-to-face visit
- 72. Friend us on Facebook/Follow us on Twitter/Bookmark the page
- 75. Be purposeful and control your message
- 76. Participate in the conversation, starting with LISTENING & OBSERVING
- 77. Encourage your current students to get involved
- 78. Don’t be afraid of video, podcasting and more
- 82. Concerns are usually a signal that more information is needed – this is where the site can become more deep with contentLet’s create your sitemap – and Jim can work with you on developing your sitemap further.
- 85. How are you better than them?