1. The Rules Have Changed
Defining and Managing
Your Reputation

2. The Current Climate for College Grads
• 85% of college grads return home to their parents (as of
May 2011)
• 10.8% unemployment for ages 20-24 with Bachelor’s
degree (17% increase from the previous year)
• Class of 2011 took 8 months to find a job, on average
– One month longer than class of 2010
– Many students choosing to return to academia

3. College Grads Underemployed
• Class of 2011 has the highest average student loan
debt to date - $22,900
• 47% increase over the last 10 years
• Median starting salary for college grads entering the
workforce in 2010 - $27,000
• Wages for current grads about $1 less per hour than 10
years ago

4. Why does social media matter?
• 90% of employers are using social media to find job
candidates
• 70% of employers will examine your social media
profiles if an employee refers you
• Social media profiles disqualify applicants twice as often
as they qualify them

5. Social Media Marketing: Simplified
• You can buy attention (advertising)
• You can beg for attention from the media (PR)
• You can bug people one at a time to get attention
(sales)
• Or you can earn attention by creating something
interesting and valuable and then publishing it online for
free: a YouTube video, a blog, a research report,
photos, a Twitter stream, an ebook, a Facebook page.
Source: David Meerman Scott, www.WebInkNow.com

6. Web Content Fuels Traditional Media Relations
More than eight of 10 journalists (84 percent) say they
have used or would use blogs as primary or secondary
sources for articles.
— 2007 Arketi Web Watch Survey
Eighty percent of journalists say they spend more than 20
hours per week online.
— 2009 Arketi Web Watch Survey

7. Using Social Media to Build Reputation
• What do you want your reputation to be? What is your
―brand‖?
• What do you find on Google?
• Examples of social networks impacting education,
professional careers

8. Reputation = Derailed
• Teenager fired from job
• Student denied a degree
• Gilbert Gottfried/Aflac

10. standing together. moving forward.

11. Meth Lab Seized in Douglas County,
Two Charged
June 25, 2009
by Greg Brock
The Douglas County Sheriff's Office says it has
seized a methamphetamine lab in the Vanzant
area and two people have been charged.
Sheriff Chris Degase says 32-year-old Michael
Bunts, Mountin Grove, and 20-year-old Danielle
Parmenter, of Vanzant, were taken into custody
at a residence near the junction of Highways 76
and 95.

12. standing together. moving forward.

15. Opportunity Abounds
• Create a professional image
• Network with potential employers
• No experience? Create your online presence
• First impressions are everything

16. Social Media Continuum of Tools
Syndicate,
Connect Collaborate Publish Rank, Tag, Comment,
Search,
Bookmark
Aggregate
Measure

17. Create a LinkedIn Profile
• Online resume
• Groups
• Network
• Get recommendations

18. Your LinkedIn Presence Could Be Hurting You
1. Profile is incomplete and/or has typos
2. Picture is unprofessional or nonexistent
3. Headline is boring, unoriginal, or hard to understand
4. Email address is missing
5. You do not appear to be well-connected
6. Summary is not as impressive as it could be
7. No groups
8. Achievements for each of your prior jobs are not listed
9. No recommendations

19. Differentiate Yourself
• Blogging and publishing your work
• Create a personal website incorporating your social
media profiles
• Find unique networking opportunities
• Establish relationships outside of the job search

20. Create an employable brand
• Protect your identity
• Consistency
• Google
• Twitter
• LinkedIn
• Blog

21. Questions?
Elizabeth Keserauskis
ekesera@siue.edu
linkedin.com/in/bethkeserauskis
@bethkeserauskis
slideshare.net/bethkeserauskis
bethkeserauskis.com