Encourages personal engagement between you and your customers

Adds value to your customers’ experience.

Creates a buzz about your business.

How do they view your brand and products? Is it positive or negative?

Who are the influential voices that are covering your industry?

Are they participating in social networking communities?

Are they on Twitter?

Communications should have a consistent tone and be warm, personal and genuine.

Your campaign will grow as you spend more time (and add resources) toyour efforts.

If campaigns stop growing, it’s time to focus more effort on those areas.

What do you hope to accomplish?

How will you know if your campaign is successful?

What is their demographic?

Where are they conversing online?

Has your web traffic increased and if so, how much has come from social media properties?

Twitter Search – http://search.twitter.com/

Join a group and share information

Update your status bar to share valuable information about your business

Find and connect with prospects – build your contact list

Questions and Answers – share your expertise

Dun & Bradstreet

Hoovers Business Information

Marquis Who’s Who

Reuter’s Market Guide

Airmen Certificate – Pilot license

Physicians Profiles

SSA Master Death Index

Do Not Mail Registry

D&B – Business Profiles

D&B – State Business Registrations

GuideStar Directors

GuideStar Foundations

Section 527 Political Organizations

DataQuick Real Estate

LexisNexis Real Estate

Aircraft Registration – FAA

Boat Owners – Coast Guard & State Reg’s

IRS Pension Holders

Reuter’s Market Guide

SEC – Insider Stock (WealthID)

Federal Election Contributions

State Political Donations

Section 527 Organization Donations

Cold-Calling

Email

Seminars

Client Requests